Chemistry is a full service, integrated, owner-managed, media neutral strategic communications agency. We were founded in 1999 and although we are an independent agency, by virtue of the Ogilvy Group holding a minority shareholding in Chemistry, we are able to partner with any of the worldwide agency networks of WPP Group.
To be the most valued professional services company to our clients.
To transform the commercial fortunes of the clients and brands we work with.
Ambition: because transformation is not easily achieved;
Tenacity: because work which will achieve transformation is challenging;
Supportiveness: because producing transformational work involves taking risks, we need to support each other and our clients and to support the decisions we take with calculating and managing those risks.
Challenger Brands must compete in an increasingly competitive world with a more and more empowered consumer. Share of voice is no longer enough: brands nowadays need to earn consumers’ attention. This calls for agencies to produce work that gets real cut-through. And that is what we do at Chemistry.
At Chemistry, we believe that brands are either alive to their possibilities or dying a slow death. And we champion the former.
That is why our mantra is to always produce work that punches above its weight to bring those possibilities alive. And no matter how constrained the budget or big the challenge, we combine culturally relevant insights and great creative to make work that people want to share and talk about.
The Chemistry model has evolved over the years but strong creative expression has always remained at its core. The Chemistry model is highly integrated and collaborative, with disparate skill-sets across client service, creative, digital, social and planning, all seated at the one table, at the same time, to plan, conceive and produce stand-out and highly effective campaigns. We believe that to produce work in the “mobile-first” era, this approach is mandatory.
Every campaign we devise and execute is integrated in an upstream planning approach and sense-checked all the way through to execution. This ensures strongly performing campaigns that focus on effortlessly connecting brands with their consumers as they move between a broad range of touch-points.