In 2014, some established LBBonline clients came to us with a problem. They loved the platform, the network, and the autonomy of uploading their own work to their company page, but they were struggling with generating the content.
For production houses, sound, post and smaller agencies – this was simply down to a lack of resources; they didn’t have a communications department or someone handling their press.
So they asked if LBB could not only host the content, but write it; press releases, news stories, even thought leadership – they needed someone to help them talk about themselves.
LBB Lab now boasts a wide range of clients, from advertising agencies to location services, and our reach is truly global, operating from New York to New Zealand.
For companies operating in foreign markets and non-English speaking press, to those that have simply never considered PR before; LBB Lab is able to help all aspects of the industry celebrate their achievements on a global platform.
Our clients have had their news picked up all over the world, in publications such as Campaign, Shots, the Drum, Marketing Week, Mashable and The Huffington Post…. to name only a few.
How We Work
We don’t operate like a traditional PR agency – with monthly retainers and promises of networking lunches and meetings. We create content. Our packages are made up of press releases and opinion pieces that are delivered over a 12-month period.
We share press releases by targeting global press contacts who will help reach the people you want to be reading about you. We also write thought leadership and opinion articles that will help tell the story of your brand around the news we share about you.
We are content partners, and work with our clients to make sure their business benefits from LBB Lab’s work. Our clients are given a designated account lead, who creates all the content for their brand and provides a consistent voice for their communications.
You can find out more about our pricing and options in our LBB/Lab Media Kit.