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LBB/LAB

In 2014, some established LBBonline clients came to us with a problem. They loved the platform, the network, and the autonomy of uploading their own work to their company page, but they were struggling with generating the content.

For production houses, sound, post and smaller agencies – this was simply down to a lack of resources; they didn’t have a communications department or someone handling their press. 

So they asked if LBB could not only host the content, but write it. Press releases, news stories, even Thought Leadership – they needed someone to help them talk about themselves.

And with that, LBB/Lab was born. 

Initially covering company news and work, our offering has grown to developing communications strategies and brand credentials for our clients, ensuring that a consistent narrative, tone, and focus is evident in the content we deliver. 

LBB/Lab now boasts a wide range of clients, from advertising agencies to location services, and our reach is truly global, operating from New York to New Zealand. 

For companies operating in foreign markets and non-English speaking press, to those that have simply never considered PR before; LBB/Lab is able to help all aspects of the industry celebrate their achievements on a global platform.


We have had our Lab press picked up all over the world, in publications such as Campaign, Shots, the Drum, Marketing Week, Mashable and The Huffington Post…. to name only a few. 

And of course we also share it via LBBonline – reaching over a fifth of the Ad world!


How We Work

We don’t operate like a traditional PR agency – with monthly retainers and promises of networking lunches and meetings. We create content. Our packages are made up of press releases and opinion pieces that are delivered over a 12-month period.

Press releases include ‘press-send’; sharing with the right global press contacts for your business needs. And all opinion pieces are published on LBBonline. We can also provide content that you can share on your own site or in other trade press. 

In addition to press releases, articles and thought leadership, LBB/Lab clients are offered specialist consultancy – where we can generate further communications materials including:

We are content partners, and work with our clients to make sure their business benefits from LBB/Lab’s work. Our clients are given a designated account lead, who creates all the content for their brand and provides a consistent voice for their communications. 

LBB/Lab now boasts a wide range of clients, from full service agencies to music companies to award bodies, and our reach is truly global; operating from Australia to Amsterdam.  Our client roster has grown to include agencies and companies in non-English speaking countries, who traditionally deal with local, foreign-language press.  Here we can work with, and compliment, existing PR or communications teams that effectively push work locally, and struggle to share work globally.


You can find out more about our pricing and options in our LBB/Lab Media Kit.