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Lowe Lintas' Axis Bank Campaign Sends Senior Citizen Customers Back To The Past

MullenLowe Asia Pacific, 1 month, 1 week ago

Initiative invigorates the bank's relationship with its senior customers by partnering with INOX to screen old Bollywood classics across 8 cities in India

Axis Bank, country’s third largest private sector bank has recently launched 'Flashback' - a film festival exclusively for its Senior Citizen custo... Read more


Isobar India Wins Digital Mandate for Marks & Spencer

Isobar, 1 month, 1 week ago

The digital agency will manage the retailer’s account from its Delhi office

Isobar India, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for Marks & Spencer. Marks & Spencer (M&S) i... Read more

Creative Uses Google Maps to Show What You Miss When You Text and Drive

FCB EMEA, 1 month, 2 weeks ago

‘Almost Home’ created by FCB Happiness for and OVK/PEVR (Parents of Road Victims) aims to change driver behaviour and save lives

You miss a lot when you text behind the wheel.But how much exactly?Well, now you can just see for yourself: turns Google ... Read more


'Take It Easy Pharmeasy', Says Mullen Lintas in Its Maiden Campaign for the Brand

MullenLowe Asia Pacific, 1 month, 2 weeks ago

Campaign focuses on the core of the service promise - ease of ordering with a healthy dose of saving on every order

Following the recent appointment of Mullen Lintas' Mumbai office by the online pharmacy retail brand PharmEasy, the agency has conce... Read more

Your Shot

Your Shot: How This Indian Tea Ad Broke down Barriers between Hindus and Muslims

Geometry Global, 1 month, 2 weeks ago

Geometry Encompass CEO Sukrit Singh explains the thinking behind the Brooke Bond Red Label campaign that dared to address one of the nation’s most sensitive subjects

Religion isn’t an easy subject for a brand to join the conversation about in any country, let alone in India, where that conversation is particular... Read more


ŠKODA’s Offers Aren’t Just for Bollywood Celebs Like Boman Irani

Publicis Worldwide, 1 month, 2 weeks ago

Publicis Ambience makes use of the actor’s comic acting chops to promote deals on the Czech car brand’s Kodiaq model

Bollywood star Boman Irani plays an exaggerated version of his public persona in this jokey campaign for the ŠKODA Kodiaq, devised by Publicis Ambi... Read more

Hires, Wins & Business

Setu Appoints Lowe Lintas as Its Creative Agency, 1 month, 2 weeks ago

Lowe Lintas will be expected to create a strong strategic roadmap for the natural nutritional supplements brand

Setu, a natural nutritional supplements brand, has awarded their creative mandate to Lowe Lintas. The win comes on the back of Lowe Lintas’ st... Read more


‘Don’t Be a Loser’ Says Wordplay-Led Ad for Phone-Finding Device, 1 month, 3 weeks ago

Lowe Lintas created the campaign that attempts to connect to young people who can’t face separation from their phones

Fastrack has recently launched the latest version of its popular wearable activity tracker 'Fastrack Reflex 2.0'. To promote this stylish, new-age ... Read more


Indian Tea Ad Bridges Divide Between Hindus and Muslims

Geometry Global, 1 month, 3 weeks ago

The campaign created by Geometry Encompass to mark Ganesh Chaturthi festival celebrates common ground between Indians of different faiths

On the occasion of Ganesh Chaturthi festival in India, Hindustan Unilever’s Brooke Bond Red Label tea brand has launched a campaign to celebrate th... Read more


CENTRAL Launches Unique Kathakali AR Facebook Experience for Trivandrum Store Opening

alivenow - digital & creative tech agency, 1 month, 4 weeks ago

Built by digital agency alivenow this AR face tech aims to help, CENTRAL's owners, Future group, to engage with their audience in a new and fun way

Future Group's CENTRAL has launched a unique and mesmerizing Facebook Augmented Reality Camera experience that allows users to transform their face... Read more