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WHAT'S NEW

Hires, Wins & Business

du Appoints TBWA\RAAD Middle East as Creative Agency

TBWA Worldwide, 1 week, 1 day ago

TBWA\RAAD’s communications remit covers du’s creative development, market strategy and brand positioning

du, from Emirates Integrated Telecommunications Company, has appointed TBWA\RAAD as its new creative agency of record. It is the first time the acc... Read more

Creative

Why This Retailer Wants to Change the Arabic Word for ‘Parenthood’

McCann EMEA, 2 weeks, 3 days ago

Middle Eastern store Babyshop and FP7/McCann seek to reform a paternal-focused Arabic word

To celebrate mothers in the Middle East around Mother’s Day recently, leading retailer Babyshop and its agency FP7/McCann MENA Dubai created a new ... Read more

Awards and Events

2018 Dubai Lynx Award Winners Announced

lbbonline.com, 1 month ago

TBWA\RAAD Dubai won Agency of the Year while TBWA won Network of the Year at the MENA region festival

The annual Dubai Lynx International Festival of Creativity concluded on March 14th with an Awards Ceremony following three days of talks, workshops... Read more

Awards and Events

TBWA Dominates Dubai Lynx International Festival Of Creativity

TBWA Worldwide, 1 month ago

TBWA\Worldwide named 'Network Of The Year' and TBWA\Raad chosen as 'Agency Of The Year'

TBWA Worldwide was named Network of the Year at the Dubai Lynx International Festival of Creativity and TBWA\Raad was crowned Agency of the Year, w... Read more

Influencer Icon

The Influencers

CamelPower Meets Girl Power at Dubai Lynx

Serviceplan, 1 month, 1 week ago

INFLUENCER: Serviceplan Munich ECD Sandra Loibl recounts her experience judging at this year's festival

Whoever’s been on a trip to the Middle East instantly has a pretty solid idea in mind when hearing these two words together. You too, right? A... Read more

Creative

Samsung to Light Up World’s Tallest Skyscraper

lbbonline.com, 1 month, 2 weeks ago

The brand will become the first to feature on the Burj Khalifa since its renovation of its unparalleled LED infrastructure

Samsung Electronics Co., Ltd. pushes the boundaries of traditional advertising campaigns and marketing engagements with a spectacular showcase at t... Read more

Creative

Leo Burnett Dubai Creates Harrowing Viral Tragedies from Victim's POV for Du

Leo Burnett Worldwide, 1 month, 3 weeks ago

Internet-posting PSAs #PostWisely, created for the UAE telecoms provider, aims to reignite compassion over the decision to share inappropriate videos online

From cyber bullying to suicides that go viral, human compassion has become increasingly lost to the digital, shareable nature of the modern world. ... Read more

Creative

Bestads Six of the Best Reviewed by Luis Gatti, Associate CD, Saatchi & Saatchi, Dubai

Bestadsontv.com, 2 months ago

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites

BEST TVWinner: Nike 'Nothing Beats a Londoner'. The film is funny, and I know its in the right tone and mood for Londoners. The behavior of arg... Read more

Awards and Events

Cheil CCO Malcolm Poyton Appointed Jury President for Dubai Lynx 2018

Cheil Worldwide, 2 months ago

Malcolm will head up the Promo & Activation, Outdoor, Interactive and Mobile juries

Cheil Worldwide Global Chief Creative Officer Malcolm Poynton has been confirmed as President of the Promo & Activation, Outdoor, Interactive a... Read more

Awards and Events

Serviceplan to Unveil White Paper at Dubai Lynx Festival

Serviceplan, 2 months, 1 week ago

Serviceplan Group Middle East is sponsoring the Dubai Lynx Festival for the first time

The Future of Communications, from both a global and a Middle East perspective, will be a key focus at annual communications event, Dubai Lynx (Mar... Read more