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Editors' Choice

Coca-Cola Tackles Prejudice and Islamophobia in Touching Ramadan Spot

LBB Editorial, 1 month, 1 week ago

Uplifting campaign from FP7 McCann in the UAE has been generating buzz amongst audiences around the world, writes Laura Swinton

Coca-Cola is encouraging people to show a little kindness and empathy this Ramadan, whether or not you personally observe the religious festival. T... Read more


BMW Middle East Releases Joyful Ramadan Campaign

Serviceplan, 1 month, 1 week ago

Campaign by Serviceplan Group Middle East was created in collaboration with Neverest Production

Ramadan is the most valuable time of the year for every Muslim. It’s the time of being humble and kind. It’s also the busiest time for everyone who... Read more


M&C Saatchi Helps Shell Middle East Challenge Perceptions of Saudi Female Drivers

M&C Saatchi London, 1 month, 1 week ago

The film has received over 1.3 million views in 24 hours

Shell Middle East starts work with M&C Saatchi to change behaviour in Saudi Arabia, by encouraging men to become the most vocal supporters of w... Read more


Y&R and UNHCR's Ramadan Campaign Aims to Bring The World Together

Y&R - EMEA, 1 month, 2 weeks ago

UN Refugee Agency's film ‘Projections of Hope’ depicts compelling images that show how charitable aid is improving the lives of refugees

Global conflicts are tearing apart countries and destroying millions of lives. Amongst those suffering are thousands of Syrian and Rohingya familie... Read more


World Without Walls: Babyshop Sends United Message to the Middle East

McCann EMEA, 1 month, 3 weeks ago

Created by FP7McCann Dubai and produced by Mitra Films, the spot aims to unite people in the region and around the world

Ramadan is a time of the year when Muslims around the world fast during the day, every day, for an entire month. People wake up, pre-dawn, to eat t... Read more

Hires, Wins & Business

Unilever’s Closeup Partners with JWT Dubai

J. Walter Thompson MEA, 1 month, 3 weeks ago

Globally renowned oral-care brand Closeup is the original youth oral care brand of Unilever Arabia and Middle East

J. Walter Thompson Dubai has been selected by Closeup, a leading Unilever oral care brand, as its Agency of Record and communications partner in th... Read more

Hires, Wins & Business

Wavemaker Announces Rabe Iyer as Mena CEO

Wavemaker, 2 months, 1 week ago

Rabe joins from a position as Managing Director of GroupM India media agency Motivator, based in Delhi

Wavemaker, the new media, content and technology agency, has appointed Rabinder Thirumurthy, also known as Rabe Iyer, as CEO for Wavemaker MENA. Th... Read more

Influencer Icon

The Influencers

When a Nation Rebrands

Serviceplan, 2 months, 1 week ago

INFLUENCER: Brand KSA is in overdrive, but no brand transition ever comes without its unique challenges, writes Rami Hmadeh

The fact that women can now drive in the Kingdom of Saudi Arabia symbolises the progressive transformation of the nation as it starts to embrace a ... Read more

Opinion and Insight

What Does Vision 2030 Mean for the Saudi Advertising Industry?

LBB Editorial, 2 months, 2 weeks ago

LBB’s Laura Swinton finds out what the headline-grabbing changes might mean for agencies and brands

“We know that change is happening and we are all rooting for it, but we’re all a little bit shocked. No one’s complaining, certainly I’m not, but t... Read more

Your Shot

Your Shot: How FP7/McCann Are Reimagining Modern Middle Eastern Parenting

McCann EMEA, 2 months, 2 weeks ago

Retailer Babyshop is changing the Arabic language in a fascinating campaign that reveals the true power of words

Language is powerful. It shapes our understanding. It creates our reality. The Arabic word for ‘parenthood’, for example, is rooted in the word for... Read more