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Saudi Woman Takes Emotional Drive from Dubai to Surprise Her Mum Back Home

TBWA Worldwide, 5 days, 7 hours ago

INFINITI film from TBWA\RAAD documents one beautiful moment that the recently lifted driving ban enabled

On June 24th 2018, women in Saudi Arabia started driving for the very first time in the Kingdom. It was a day of celebration, anxiety and certainly... Read more

5 minutes with...

5 Minutes with… Sasan Saeidi

J. Walter Thompson MEA, 1 week, 3 days ago

J. Walter Thompson’s Gulf CEO on the industry’s creative DNA, fixing the client-agency relationship and why talent is more important than revenue

Sasan Saeidi really cares about the industry. Like, really cares. He thinks deeply and writes extensively about the challenges facing agencies, the... Read more


A Spy’s Family Joins the Mission in this Middle Eastern Volkswagen Ad, 1 week, 3 days ago

Ogilvy MENA launches the brand’s first seven-seat SUV in the region with high octane spot

Ogilvy MENA has launched a campaign for the Volkswagen Teramont, the automotive brand’s first seven-seat SUV in the region. The focal point of... Read more

Opinion and Insight

How VICE and Virtue Arabia are Connecting with Culture Across the Middle East

LBB Editorial, 1 week, 3 days ago

Ciaran Bonass on creating work that taps into the nuance and diversity of the MENA region – and planting a jungle on the grave of the agency model

Perceptions, says Ciaran Bonass, can lead to misconceptions. The Middle East and North Africa are particularly prone to misconceptions when it come... Read more

Hires, Wins & Business

King’s College Hospital Partners with J. Walter Thompson Dubai

J. Walter Thompson MEA, 2 months ago

JWT selected as agency of record for the global healthcare provider

J. Walter Thompson Dubai has been named agency of record for King’s College Hospital in Dubai. King’s College Hospital is a leading global hea... Read more

The Essential List

The Essential List: Tahaab Rais

McCann EMEA, 2 months ago

The joy of Forrest Gump, the genius of Nolan, the beauty of New Zealand and the best bites in Dubai with FP7/McCann's MENA strategy head

After twelve years in Dubai, Tahaab Rais has got the city sussed. The Regional Head of Strategy & Truth Central at FP7/McCann Worldgroup MENA i... Read more


Arabic and Hindi Come Together in this Clever Campaign Aimed at Dubai's Indian Population

FCB EMEA, 2 months ago

citi and HorizonFCB create a campaign to get multilingual typography nerds excited

Dubai is a city that is powered by migrant workers from all corners of the globes. One of the biggest expat populations there is the Indian communi... Read more


How a Traditional Arab Gesture Transformed Mother's Day for Nivea

FCB EMEA, 2 months ago

Across the Arab world, children kiss their mother's hand... an insight that Nivea and HorizonFCB zeroed in on

A culture insight, an emotional trigger and a whole lotta love – earlier this year Nivea tugged at the heartstrings of mums around the Middle East ... Read more

5 minutes with...

5 Minutes with… Raja Trad

Publicis Worldwide, 2 months ago

The newly-appointed Chairman of Publicis Groupe Middle East on the importance of passion, his love of art and the why the region is full of challenges and opportunities

Publicis Groupe, insists Raja Trad, is not a cult. But his affection and loyalty have deep roots – he won’t even countenance the possibility of wor... Read more


Don't Stick Your Head in the Sand When it Comes to Cancer, Urges Campaign

LBB Editorial, 2 months ago

'Never ignore the signs' campaign from DDB Dubai shows that tiny things can point to big problems

A UAE-based charity, Friends of Cancer Patients, has been urging radio listeners to take note of the little niggles and seemingly minor symptoms th... Read more