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The Influencers

Silver Linings in the New Ad Playbook

VSA Partners, 1 day, 5 hours ago

INFLUENCER: VSA Partners' Bob Winter takes a look on the bright side

Maybe sometimes you find yourself lamenting the new ad playbook. Maybe sometimes you find yourself having to look up the word lamenting to make sur... Read more

Creative

Cactus Handles Strategy, Design and Advertising for Odell’s Colorado Lager Launch

Sapka Communications, 1 day, 8 hours ago

Cactus developed a clen and bold design that integrates traditional lager-inspired imagery with Odell brand iconography

Advertising and design agency Cactus is handling all design, execution and media planning duties for the launch of Odell Brewing’s Colorado Lager, ... Read more

Creative

barrettSF and Exchange Bank Speak Directly to Community Battered by Sonoma County Wildfires

Sapka Communications, 1 day, 9 hours ago

New campaign programs aim to help residents get back on their feet

Exchange Bank, a homegrown financial institution that’s been a mainstay of the Santa Rosa area for 128 years, has launched a print, digital video a... Read more

Creative

History Meets Tech: How One Student is Transforming Governors Island

Havas Worldwide, 1 day, 11 hours ago

Mobile augmented reality promises to change visitor experiences at museums, entertainment venues, universities and tourism venues around the world

Working with Havas and the Trust for Governors Island, NYC Media Lab put together five teams of NYC graduate students to employ their VR/AR and AI ... Read more

Opinion and Insight

New White Paper by Energy BBDO Reveals Unique Opportunity for Brands to Forge Bonds with Hispanic Shoppers

BBDO North America, 1 day, 11 hours ago

Study prompted by a surge in anti-immigration rhetoric and predictions of a Hispanic spending slowdown

Today, Energy BBDO unveils Forging a Bond with Hispanic Consumers: How to Unlock Brand Potential in a Challenging Political Environment—a white pap... Read more

Creative

Pedigree Develops Dog-Lover Game Where You Can Play Fetch Across the Internet

BBDO New York, 1 day, 12 hours ago

The concept involves linking four social media platforms to create an epic game of fetch

Pedigree and its creative agency partner, BBDO New York, have come up with an innovative way for people to play with a dog – whenever and wherever ... Read more

Awards and Events

McCann Worldgroup Named Most Effective Network in Global Effie Effectiveness Index

McCann Worldgroup, 2 days, 4 hours ago

It was also ranked as the top agency network for effectiveness in both the European and the MENA regions

McCann Worldgroup was named the Most Creatively Effective Agency Network in the global 2018 Effie Effectiveness Index.Harris Diamond, Chairman and ... Read more

Hires, Wins & Business

Todd Lefelt Joins Deutsch as EVP, Head of UX In LA

Deutsch, 2 days, 4 hours ago

Todd joins Deutsch after spending 11 years at Huge

Deutsch today announced the addition of former Huge Managing Director of UX Todd Lefelt to head up the agency’s user experience design departm... Read more

Creative

Fitzco Partners with Red Nose Day to Challenge America to ‘Go Nose to Nose’

Sapka Communications, 2 days, 4 hours ago

Jack Black, Sarah Silverman, Bill and Melinda Gates, Chris Hardwick and more go nose to nose in pro-bono campaign

Fitzco, a full-service creative agency, has partnered pro-bono with Red Nose Day to create an interactive, social media campaign to promote the fou... Read more

Creative

Crew Cuts VFX team Sets a House on Fire for American Red Cross' 'Cold Outside'

Crew Cuts, 2 days, 5 hours ago

Crew Cuts was involved in the entire process including pre-production planning, VFX, VFX supervision, editorial, mix, colour, and conform

This past holiday season, Crew Cuts finishing artists helped the American Red Cross emphasise the trauma of property loss, by creating the illusion... Read more