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Editors' Choice

IKEA Wants You to Pee on Its Latest Print Ad, 3 months, 1 week ago

Editors' Choice: Åkestam Holst launches innovative spot with a pregnancy test built into it - but why?

At first glance, this work by Åkestam Holst looks like an ordinary IKEA print ad (it’s for a baby crib). But look closer at the tagline and yo... Read more


McDonald's in Sweden Helps You Wrap Christmas Presents

DDB Stockholm, 4 months ago

Wrap your loved ones' gifts in paper that they can later exchange for a Cheeseburger

Trying to find the perfect Christmas gifts can turn out to be rather stressful. So, in an attempt to ease the Christmas anxiety, McDonald's in Swed... Read more

The Essential List

The Essential List: Josefine Richards

LBB Editorial, 4 months, 1 week ago

The Creative Director at INGO sees artistry in the perfect egg and will go anywhere that can mix up a decent whiskey sour

Josefine Richards is a creative director at INGO, a Stockholm agency interlinked with WPP’s Grey and Ogilvy networks. You likely know them for that... Read more


Could This Be the Sequel to the Famous Windows 'Bliss' Wallpaper?, 4 months, 2 weeks ago

Swedish agency House of Radon teams with original Bliss photographer Chuck O'Rear to create new generation of backgrounds with Lufthansa

In the mid '90s, photographer Chuck O'Rear pulled his car aside somewhere along the Sonoma Highway to take one of the world’s most iconic pictures ... Read more


Nicki Minaj is 'The Wisest Thingy' in H&M's Magical Christmas Fairy Tale

Forsman & Bodenfors, 4 months, 3 weeks ago

Johan Renck directs a fantastical journey in new ad from Forsman & Bodenfors and Rockson

2017's holiday greeting from H&M is a modern and fashionable fairy tale, created by Swedish agency Forsman & Bodenfors and directed by reno... Read more


Neon Billboards for Mind React to Online Discussions of Mental Health

TBWA Worldwide, 5 months, 1 week ago

TBWA Stockholm created the outdoor campaign to demonstrate the effects conversation can have on mental health

Mind - a Swedish non-profit organization working for mental health - promotes their new forum for mental health with a series of interactive outdoo... Read more


Saatchi & Saatchi Sweden's New Spot Aims to Prove Love Can Happen at 'Fast Sight', 5 months, 2 weeks ago

Spot features single girl Lova speed-dating five candidates whilst being driven by professional race car driver Joakim Darbom

Studies have found that it takes approximately 7 seconds to make a first impression and the compact Italian race car Abarth 595 Competizione accele... Read more


Adam Berg’s Amusing Uber Film Highlights the Absurdity of Traffic

Forsman & Bodenfors, 5 months, 3 weeks ago

Pedestrians ride cardboard boxes in this Forsman & Bodenfors ad with a nostalgic soundtrack

Uber is highlighting the absurdity of the traffic situation in Asia’s biggest cities as part of its first ever brand purpose campaign.Using cardboa... Read more

Hires, Wins & Business

North Kingdom Expands Team with Four New Recruits

North Kingdom, 5 months, 4 weeks ago

North Kingdom recruits within Art Direction, UX, PR and Business Development

Global experience design company North Kingdom, based in Skellefteå, Sweden, with offices in Stockholm and Los Angeles, welcomes a quartet of new e... Read more

5 minutes with...

5 Minutes with… Anna Qvennerstedt

Forsman & Bodenfors, 6 months ago

Copywriter, senior partner and long-time employee at Forsman & Bodenfors on creating magic with Volvo Trucks and the agency’s intrinsic entrepreneurial spirit

Anna Qvennerstedt has been an employee at Swedish agency Forsman & Bodenfors for 13 years. And while that might seem like a long time in the ch... Read more