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Björn Borg's Trippy Campaign Will Make You Want to Chase 'The Exerhighs'

DDB Worldwide, 2 weeks, 1 day ago

Fitness focused campaign by Nord DDB inspires viewers to get more fun out of their exercise routines

Training does brilliant things with our bodies, that’s no news. What’s even more fascinating is what it does to our brains. When working out, feel-... Read more


Clas Ohlson's Better Home Campaign Urges Us to Put Down Our Mobile Phones, 2 weeks, 1 day ago

Film by Swedish agency King shines the spotlight on excessive mobile phone usage

Swedish retailer Clas Ohlson, which celebrates its 100th birthday this year, is launching its A Better Home campaign to encourage people to use the... Read more

5 minutes with...

5 Minutes with… Henric Larsson

Chimney Stockholm, 2 weeks, 5 days ago

Founder and COO of Chimney Group on his teenage stockbroker career, starting a post house from scratch in the ‘90s and growing it across borders into eight other countries

Henric Larsson doesn’t just talk the talk. He really cares about what he does. Since founding the post production company Chimney in 1995, the busi... Read more

Your Shot

Your Shot: Com Hem’s Otherworldly Exploration of Childish Imagination

LBB Editorial, 2 weeks, 5 days ago

Director Rune Milton on heading to the Grand Canyon to brilliantly capture a young boy’s soaring journey through the air, into outer space and back again

Video games’ greatest power is their ability to free our minds into otherworldly universes, places we would otherwise never be able to explore. Thi... Read more


McDonald’s Adds Democracy to Its Menu Ahead of Swedish General Election

DDB EMEA, 2 weeks, 5 days ago

NORD DDB campaign highlights how small changes to the fast food business can make a big difference to Sweden

What happens if you are the biggest restaurant chain in the country and start making small changes? In its latest campaign for McDonald’s, NORD DDB... Read more

Hires, Wins & Business

Edelman Deportivo to Close Swedish Office

LBB Editorial, 2 weeks, 5 days ago

The Stockholm agency will close its doors whilst the founders continue to lead Edelman Deportivo in London

The advertising agency Edelman Deportivo will begin consulting with the local union about closing its Stockholm office, Edelman Group has confirmed... Read more


IKEA’s Father-and-Son Story Will Make You Want to Put Down Your Phone, 2 weeks, 5 days ago

The emotional spot about a single dad's relationship with his son was created by Åkestam Holst and directed by Martin Werner at Bacon

Through the concept ‘Where life happens’, IKEA campaigns attempt to dramatise little slices of life. In the home furnishings brand’s latest TVC we ... Read more

Hires, Wins & Business

MediaMonks Opens New R&D Division MediaMonks Labs, 2 weeks, 5 days ago

New division will be helmed by former head of games Sander van der Vegte

MediaMonks launches a new R&D division to service agencies, brands and technology companies. Focusing on innovation and rapid prototyping, Medi... Read more


Bestads Six of the Best Reviewed by Markus Lindsjö, CD/Partner, Uncle Unicorn, Sweden, 3 weeks ago

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites

BEST TVWinner: Police Now - Take 90. Always great when the planning is done properly. It takes 90 seconds to let the anger pass, then it's pret... Read more


Iconic Gothenburg Trams Repainted in Rainbows for LGBTQ Rights

Forsman & Bodenfors, 1 month ago

Forsman & Bodenfors campaign for public transport operator Västtrafik sees trams also photographed, framed and auctioned off for charity

To celebrate diversity and give room to the LGBTQ community in public space, Västtrafik has invited young artists to repaint six of Gothenburg's ic... Read more