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The Influencers

If Your Brand Were a Lead Singer, Who Would It Be?

LOLA MullenLowe, 2 weeks, 6 days ago

INFLUENCER: Brands should embrace their inner Dylan, Joey Ramone and Madonna, says LOLA MullenLowe's Lucas Rodriguez

What do Dylan, Joey Ramone, Madonna and Julio Iglesias have in common?They are all recognisable within a fraction of a second. They are all lo... Read more

Creative

Technology Takes the Front Seat in DDB Spain's New Audi Campaign

DDB EMEA, 3 weeks, 5 days ago

The campaign is based on the concept that true technological innovation frees you

DDB Worldwide Spain has launched a video manifesto to introduce the new Audi A8 model. The video marks the first part of a global campaign that wil... Read more

Hires, Wins & Business

DDB Madrid Strengthens Creative Department with Two Additions

DDB EMEA, 1 month ago

Olga Catalina Viejo joins as copywriter and Alberto Pérez de Eulate as art director

DDB Madrid continues to grow as it reinforces its creative department with two new additions to its digital area: Olga Catalina Viejo as copywriter... Read more

Creative

ŠKODA Spain Goes Spaghetti Western in New Cowboy Campaign

Proximity Worldwide, 1 month ago

Proximity Barcelona launches followup to its Cannes Lions award-winning '70 Guardians of Winter' campaign

In 2015, ŠKODA Spain and Proximity Barcelona launched a social project focused on mobility with their Cannes Lions award-winning '70 Guardians of W... Read more

Hires, Wins & Business

DDB Spain Selected to Launch New Campaign for NGO Fundación Secretariado Gitano

DDB EMEA, 1 month ago

2017 campaign to raise awareness around the situation of the Roma community in Europe

For the third year in a row, DDB Spain has retained the account for FSG, an NGO working for the integral advancement of the Roma community througho... Read more

The Influencers

No, You´re Not Creating Culture

LOLA MullenLowe, 1 month, 1 week ago

INFLUENCER: Driving change or tagging along? Lucas Rodriguez at LOLA MullenLowe Madrid reckons the industry needs face up to the truth

We hear the word ‘culture’ a lot in advertising, probably now more than ever. But I believe most of what we see in advertising is miles away f... Read more

Hires, Wins & Business

DDB Madrid Promotes Raquel Zabalza to Director of Client Services

DDB EMEA, 1 month, 1 week ago

Raquel was previously account director on the BBVA Spain account

DDB Spain has announced this week the promotion of Raquel Zabalza to Director of Client Services.In her 12 years at DDB, Zabalza has worked with cl... Read more

Hires, Wins & Business

Paco Recuero Appointed President of BCMA Spain

The Branded Content Marketing Association, 1 month, 1 week ago

Marketing Director of Pernod Ricard España joins BCMA’s Global Council

BCMA has announced that Paco Recuero is the new President of BCMA Spain. Paco is Marketing Director at Pernod Ricard and the leader of a young and ... Read more

Hires, Wins & Business

PSN Expands Global Network with Three New Partners

Production Service Network PSN, 1 month, 1 week ago

Egypt, Sri Lanka and Sweden join the community at the Production Service Network

Production Service Network (PSN) has announced the addition of three new partners - Sri Lanka, Egypt and Sweden - to their global community. T... Read more

Opinion and Insight

Watson Production Shines Light on Shooting in Spain and Its Islands

Watson Production, 1 month, 2 weeks ago

Cem Celik, MD of Watson Production, gives the lowdown on production in Mallorca

Watson Production is a Mallorca-based production service company working across the Balearics, mainland Spain, and the Canary Islands. Founded in 1... Read more