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Awards and Events

Ad Stars Appoints Woon Hoh and Toby Talbot as First Executive Judges of 2018, 2 months, 2 weeks ago

Woon will oversee Direct, Media, Promotion, PR, Data Insights, Social & Influencer and Toby will judge Diverse Insights, Outdoor, PSA, Place Brand and Radio & Audio

AD STARS has announced its first Executive Judges for the 2018 AD STARS Awards: Wooh Hoh, Chief Creative Officer of Hakuhodo Asia Pacific; and Toby... Read more

Opinion and Insight

Change, Chaebol and #MeToo in South Korean Advertising

LBB Editorial, 3 months ago

Between a surging #MeToo movement and a government that’s making noises about reforming the country’s corporate giants, the traditional hierarchies of Korean advertising may be eroded, finds LBB’s Laura Swinton

“Where’s the beef?” Sangsoo Chong is frustrated. According to him, excitement, entertainment and emotion have given way to efficiency across the So... Read more

Awards and Events

AD STARS Announces This Year’s Event Theme and Entry Categories, 3 months ago

Entries are now open in 17 different categories

AD STARS is now inviting agencies, creatives, production companies, students and advertising enthusiasts from all over the world to submit their en... Read more

Opinion and Insight

Snowbound in South Korea: Adland’s Perspective on the Winter Olympics

LBB/Lab, 4 months ago

The world’s eyes are on PyeongChang, but what do local adlanders make of it? LBB’s Laura Swinton caught up with Publicis One’s Youmi Cho, Serviceplan’s Julie Kang and the team at Cheil to find out more

From the unprecedented entente between North and South Korea following the opening ceremony to the high-octane action on the slopes, the 2018 Winte... Read more


Cheil Worldwide's Campaign Combats Circulation of Illegal Voyeur Videos in Korea

Cheil Worldwide, 4 months, 4 weeks ago

The 'Stop Downloadkill' video series created for the Busan police has curbed downloads by up to 21% according to latest reports

Cheil Worldwide and Busan Metropolitan Police Agency(Busan police) recently launched “Stop Downloadkill” campaign in order to reduce hidden camera ... Read more


Social Anthropologist Shea Glover's Global Samsung Campaign Champions Natural Beauty

Cheil Worldwide, 5 months, 2 weeks ago

Spot created by Cheil Worldwide shows Shea exploring self-image by capturing photos of real-life people with a Samsung Galaxy A8

Samsung is tapping into Generation Z’s craving for authenticity in a new, international ad campaign for Samsung Galaxy A8, created by the Cheil Wor... Read more

Hires, Wins & Business

Geometry Global Korea Appoints Mike Forster as Managing Director

Geometry Global, 5 months, 2 weeks ago

Forster was previously MD at Geometry Global Indonesia

Geometry Global Korea has appointed Mike Forster as its new managing director. Mike was most recently managing director at Geometry Global Indonesi... Read more

Hires, Wins & Business

Cheil Worldwide Names Jeongkeun Yoo as New President and CEO

Cheil Worldwide, 6 months, 1 week ago

Yoo was formerly Executive Vice President at Cheil Worldwide

Cheil Worldwide has promoted Jeongkeun Yoo to President and CEO, effective immediately as of December 11, 2017 as former President and CEO Daiki Li... Read more

Awards and Events

LIA Awards Honours Cheil Worldwide Hong Kong as Asian Regional Agency of the Year

Cheil Hong Kong, 7 months, 3 weeks ago

This year Asia performed very well at LIA bringing home 129 statues

The results of the London International Awards were announced today and Ogilvy & Mather was named the Regional Network of the Year for Asia. Th... Read more

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The Influencers

Serviceplan's Julie Kang on Award-Winning Creativity and Tackling the Glass Ceiling

Serviceplan, 8 months ago

CEO and Managing Director of Serviceplan Korea explains the philosophy of hiring the best talent, not based on gender or age

Serviceplan Korea is an integrated full-service agency based in Seoul, making a significant contribution to the success of the Serviceplan Group in... Read more