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Creative

SOC Outreach and BBDO Pakistan Release World's First Bulletproof Book to Raise Education Awareness

BBDO Asia, 17 hours ago

“Knowledge is Bulletproof” novella was written by Sanam Maher and tells the story of the three Pakistani girls who were shot whilst trying to learn

In order to help girls’ education in Pakistan, SOC Outreach and BBDO have collaborated to create the world’s first bulletproof book. A novella writ... Read more

Creative

BBDO Bangkok Teams with Samsung to Launch Life-Saving App 'Predict To Prevent'

BBDO Asia, 1 week ago

The app's predictive text function actively prevents negative comments being shared

BBDO Bangkok has partnered with Samsung to create Predict To Prevent – a predictive text function that recommends the right mix of words to someone... Read more

Creative

MullenLowe Group and Shazam's New Interactive Posters Confront Cyberbullying

MullenLowe Asia Pacific, 1 week ago

DOOH campaign made in partnership with Posterscope Singapore uses media screens to share a story of a fictitious victim of online bullying

MullenLowe Group has collaborated with Shazam to roll out the ‘Unmute Daniel’ campaign, in a bid to raise awareness around the issue of cyberbullyi... Read more

Creative

Mercedes-Benz and Thai Health Partner with BBDO Bangkok to Help Doctors Identify Patient Pain

BBDO Asia, 1 week, 1 day ago

Symbol based system aims to reduce the rate of misdiagnosis and the unnecessary wasting of medical resources to improve healthcare standards

With over 7,000 languages in the world, and 73 languages in Thailand alone, doctors encounter difficulties diagnosing patients due to the language ... Read more

Hires, Wins & Business

BBDO Malaysia Announces New Executive Creative Director Donevan Chew

BBDO Asia, 1 week, 1 day ago

Prior to joining BBDO, Donevan was Deputy Executive Creative Director at Ogilvy & Mather Malaysia

BBDO has appointed Donevan Chew to Executive Creative Director of BBDO Malaysia. Prior to joining BBDO, Donevan was Deputy Executive Creative ... Read more

Hires, Wins & Business

National Arts Council Appoints Ogilvy Singapore as Public Relations AOR

Ogilvy & Mather Asia Pacific, 2 weeks ago

Ogilvy will assist NAC in public relations content strategy and the management of key stakeholder announcements and initiatives

Ogilvy today announced its appointment as Public Relations Agency of Record for Singapore’s National Arts Council (NAC), following a competitive pi... Read more

Creative

New Survey Reveals Asian Consumer Shopping Habits

Ogilvy & Mather Asia Pacific, 2 weeks, 1 day ago

UPS Pulse of the Online Shopper Study highlights how online shoppers in Asia remain the least satisfied with their shopping experience

As more shoppers in Asia buy online, their rising expectations amidst a fiercely competitive retailer landscape is driving increased demand for fre... Read more

Creative

Jacqui Lim Appointed Head of Business Development Havas Media, APAC

Havas Worldwide, 2 weeks, 3 days ago

Jacqui will continue to manage Singapore operations as CEO

Havas Media Asia Pacific announces the promotion of Jacqui Lim, CEO of Havas Media Singapore as its Head of Business Development for Asia Pacific.&... Read more

Creative

JWT Asia Pacific Appointed to Run Global ASUS Account

J. Walter Thompson APAC, 2 weeks, 6 days ago

JWT will provide fully integrated strategy, brand, digital and communications for the computer hardware brand

J. Walter Thompson Asia Pacific has been appointed to handle personal computer giant ASUS's global marketing campaign out of its regional headquart... Read more

Creative

Snickers Releases The Disorganiser to Celebrate Release of Their New Oat-Infused Chocolate Bar

BBDO Asia, 3 weeks ago

The Disorganiser is a premium planning tool created by BBDO Guerrero that depicts one’s life when hungry

BBDO Guerrero showcases a new take on the Snickers “You’re not you when you’re hungry” campaign with the introduction of the Snickers Disorganiser ... Read more