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Opinion and Insight

The Quasi-State

POSSIBLE EMEA, 5 months, 2 weeks ago

Vlad Stinikov, creative director at POSSIBLE, on a new form of public order

A robot tax. Here it is – the solution to all the problems of the mankind. The first decisive step towards building a new happy world, using the sa... Read more


FC Lokomotive Get Motivated by Army of Young Fans Who Support Them Against All Odds

Leo Burnett Moscow, 7 months ago

Created by Leo Burnett Moscow, the spot shows the pro team's play-by-play reactions to praise from their youngest and most passionate fans

As a part of the image campaign "Steel together", launched in last September, FC “Lokomotiv Moscow” and creative agency Leo Burnett Moscow created ... Read more


Steamy Stuff as Y&R Moscow Uses Mirrors to Highlight Water Wastage

Y&R - EMEA, 7 months, 2 weeks ago

Colgate and AZIMUT Hotels turns mirrors into media

WPP-owned creative agency, Y&R Moscow, has devised a water-saving campaign for Colgate, which has been brought to life in collaboration with AZ... Read more


How Proximity Russia Teamed with Uber to Help Find Missing Children

Proximity Worldwide, 8 months ago

UberSEARCH campaign results in safe return of Yana, a 15-year-old child who had been missing

In 2016, Uber and Proximity (BBDO Russia Group) launched UberSEARCH — an experimental way to search for missing children in a big city by placing p... Read more


Blind Photographer Captures Natural Beauty in Powerful Samsung Russian Spot

Cheil Worldwide, 8 months ago

Cheil Worldwide Russia develops inspiring campaign in partnership with charity The White Cane

Striking landscape shots taken by a blind photographer sit at the heart of ‘Over the Horizon’ – a new campaign for Samsung created by Cheil Worldwi... Read more


This Wine Bottle Dishes Out Advice... As You Empty It

Y&R - EMEA, 8 months, 1 week ago

Y&R Russia hides clever comic strips in wine bottles in a bid to promote responsible drinking

The more we drink, the less sharp our decision-making becomes – that’s the message hidden inside wine bottles in a clever campaign by Y&R Russi... Read more


Citi and Mastercard Create Hi-tech Solution To Help Suffering Russian Children

Publicis Russia, 8 months, 2 weeks ago

'The Untouchables' initiative aims to help BELA Fund raise donations to improve the lives of many young Russians

Imagine living a childhood without possibility of running with friends, playing ball in the yard, or even a mother’s embrace. As hard as it is to p... Read more


Earth 2050 Project Invites Dreamers, Innovators and Designers to Predict and Illustrate the Future

POSSIBLE EMEA, 9 months ago

POSSIBLE Moscow has developed the interactive portal for Kaspersky Lab, to help raise awareness about the associated cybersecurity issues that the future may hold.

To celebrate its 20th anniversary, cybersecurity company, Kaspersky Lab, has launched an interactive project that invites users to discuss the worl... Read more


This Shocking Gun Safety Campaign Lets You Pull the Trigger

Publicis Russia, 9 months ago

Independent Enthusiasts for Gun Control and Publicis Russia create poignant social experiment

Publicis Russia teamed up with the Independent Enthusiasts for Gun Control to launch, an experiment created to see if Internet us... Read more


Sberbank and Leo Burnett Moscow are Making Romantic Surprises Easier

Leo Burnett Moscow, 10 months ago

The new 'Surprise Keeper' browser extension is a smart way of keeping your surprises a secret

As we celebrate the spring holidays, Sberbank – the oldest and the biggest bank in Russia – and Leo Burnett Moscow decided to do something nice and... Read more