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Creative

Using AI to Imagine the Jazz of the Future

lbbonline.com, 6 months, 2 weeks ago

Russian PR studio RODNYA and Wild Turkey turn to neural networks and artificial intelligence to create a new sound

Jazz and bourbon. They go together like the sound of drum brushes and the double bass, evoking a husky, cool, smoky Americana. Even in Russia, this... Read more

Creative

Russian Radio Shocks Drivers into Putting Down their Phones

lbbonline.com, 6 months, 2 weeks ago

Creative agency Voskhod and their client SM Polis drove down distracted driving, writes Laura Swinton

Talking and texting while driving is a major issue in Russia. The country sees around 35,000 traffic deaths a year – in a 2013 report Russia was ti... Read more

Creative

Okko Campaign Turns St. Petersburg Metro Users into Old-School Detectives

lbbonline.com, 6 months, 3 weeks ago

The innovation by Decembrist was made to coincide with the release of ‘Murder on the Orient Express’ for the digital cinema brand

An unusual campaign marking the release of ‘Murder on the Orient Express’ started with a creative use of the front page of the Metro newspaper in S... Read more

Creative

Sony Playstation Launches Quirky Russian Father's Day Campaign

lbbonline.com, 6 months, 4 weeks ago

PS4 campaign was created by TUTKOVBUDKOV Agency and was inspired by real graffiti on the home of one of their designers

On February 23, messages stating 'Honey thank you for PS4' have appeared in cities across Russia on various unusual surfaces, from frozen rivers to... Read more

Opinion and Insight

How the World Cup is Set to Transform Russian Advertising

LBB Editorial, 8 months, 1 week ago

Industry experts from Publicis, POSSIBLE, FCB and Geometry tell Laura Swinton why 2018 is going to be big for Russian creativity

This summer, the world’s eyes will be on Russia. The country is preparing to host the FIFA World Cup 2018 and so Russia will be opening itself up t... Read more

Opinion and Insight

10 of the Best Ads from Publicis Groupe Russia

Publicis Russia, 8 months, 1 week ago

Top spots and campaigns from Saatchi & Saatchi Russia, Leo Burnett Moscow and Publicis Russia

We present to you a trans-Siberian journey of some of the best advertising to come out of Publicis Russia, Leo Burnett Moscow and Saatchi & Saa... Read more

Awards and Events

The Power of One Approach: Advantages of the New Agency Business Model

Publicis One, 8 months, 2 weeks ago

A round-up of the future-facing thinking from Publicis Groupe’s ‘Power of One’ conference in Moscow

On September 27, Publicis Communications creative agencies and Publicis Media media agencies of the French communications holding company Publicis ... Read more

Awards and Events

Great Eight: the 'Uber' Among Festivals?

lbbonline.com, 9 months, 3 weeks ago

Moscow's first festival of digital creativity kicked off last week with a jury including Malcolm Poynton

Last week Moscow hosted its first festival of digital creativity – Great Eight Festival organised by Red Keds creative agency. The goal of the fest... Read more

5 minutes with...

5 Minutes with… Nastia Korkia

LBB Editorial, 10 months, 2 weeks ago

Director and co-founder of SKBD.SH on creative freedom, why poetry is the soul of the Russian people and learning from Werner Herzog

When Werner Herzog describes a director as ‘one of the finest talents I’ve seen in a long time’, you can be pretty confident that they’re someone p... Read more

Creative

Pity the Confused Canine in This Absurdist Russian Ad

POSSIBLE EMEA, 10 months, 2 weeks ago

You can’t unsee this high energy film for ‘energy marmalade’ Megaday from Possible Moscow

Megaday (a Russian based company that produces ‘energy marmalade’) together with Possible Moscow, have launched a fun and slightly absurd video abo... Read more