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Creative

Fruit-tella Transports Us to a Fantastical World of Temptation

Havas Worldwide, 6 days, 16 hours ago

Dreamlike campaign from Havas Life Moscow launches Fruit-tella Tempties, a new kind of creamy candy

For the launch of their new Fruit-tella Tempties product in Russia, confectionary company Perfetti van Melle tells a story about those little me-mo... Read more

Creative

Students Play ‘Truth or Dare’ to Explore Safe Sex with Durex

Havas Worldwide, 6 days, 16 hours ago

The provocative campaign from Havas Life Moscow challenged young people to have conversations about sexual health

Young people don’t speak with each other about the need for protection. But Durex has found a way to make it sexy for young people. In a recent web... Read more

Creative

Rostelecom Releases First-Ever Web Series Hosted on YouTube PreRolls

lbbonline.com, 1 month ago

Created by BBDO Russia's BOOTLEG, 'The Buzz' tells dramatic stories in ten-second long bursts

These days TV series have become an essential part of modern culture: people much prefer watching one season compared to three or four movies... So... Read more

Creative

Using AI to Imagine the Jazz of the Future

lbbonline.com, 1 month, 2 weeks ago

Russian PR studio RODNYA and Wild Turkey turn to neural networks and artificial intelligence to create a new sound

Jazz and bourbon. They go together like the sound of drum brushes and the double bass, evoking a husky, cool, smoky Americana. Even in Russia, this... Read more

Creative

Russian Radio Shocks Drivers into Putting Down their Phones

lbbonline.com, 1 month, 2 weeks ago

Creative agency Voskhod and their client SM Polis drove down distracted driving, writes Laura Swinton

Talking and texting while driving is a major issue in Russia. The country sees around 35,000 traffic deaths a year – in a 2013 report Russia was ti... Read more

Creative

Okko Campaign Turns St. Petersburg Metro Users into Old-School Detectives

lbbonline.com, 1 month, 3 weeks ago

The innovation by Decembrist was made to coincide with the release of ‘Murder on the Orient Express’ for the digital cinema brand

An unusual campaign marking the release of ‘Murder on the Orient Express’ started with a creative use of the front page of the Metro newspaper in S... Read more

Creative

Sony Playstation Launches Quirky Russian Father's Day Campaign

lbbonline.com, 1 month, 3 weeks ago

PS4 campaign was created by TUTKOVBUDKOV Agency and was inspired by real graffiti on the home of one of their designers

On February 23, messages stating 'Honey thank you for PS4' have appeared in cities across Russia on various unusual surfaces, from frozen rivers to... Read more

Opinion and Insight

How the World Cup is Set to Transform Russian Advertising

LBB Editorial, 3 months, 1 week ago

Industry experts from Publicis, POSSIBLE, FCB and Geometry tell Laura Swinton why 2018 is going to be big for Russian creativity

This summer, the world’s eyes will be on Russia. The country is preparing to host the FIFA World Cup 2018 and so Russia will be opening itself up t... Read more

Opinion and Insight

10 of the Best Ads from Publicis Groupe Russia

Publicis Russia, 3 months, 1 week ago

Top spots and campaigns from Saatchi & Saatchi Russia, Leo Burnett Moscow and Publicis Russia

We present to you a trans-Siberian journey of some of the best advertising to come out of Publicis Russia, Leo Burnett Moscow and Saatchi & Saa... Read more

Awards and Events

The Power of One Approach: Advantages of the New Agency Business Model

Publicis One, 3 months, 1 week ago

A round-up of the future-facing thinking from Publicis Groupe’s ‘Power of One’ conference in Moscow

On September 27, Publicis Communications creative agencies and Publicis Media media agencies of the French communications holding company Publicis ... Read more