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Opinion and Insight

Modulab: Innovation and Magic in the Heart of Bucharest

LBB Editorial, 11 months, 3 weeks ago

Paul Popescu and Ioana Calen, the founders of Modulab talk to LBB’s Adam Bennett about harnessing the artistic potential of technology

“Our work is about creating interactive installations which give the viewer a magic experience.” This is how Ioana Calen described Modulab in her 2... Read more

Opinion and Insight

In Conversation With: McCann Bucharest

McCann EMEA, 11 months, 3 weeks ago

A look at the local market with one of Romania’s best performing agencies

When it comes to Romania’s ever-growing horde of international advertising awards, McCann Bucharest is one of the agencies really bringing home the... Read more

Creative

See the Story Behind the Romanian Football Team's Mathematical Shirts

Geometry Global, 1 year, 6 months ago

Geometry Global Bucharest's 'Football Supports Education' campaign hits global media

Geometry Global Bucharest has revealed the idea behind its impactful campaign for the Romanian Football Federation (FRF) that unites education an... Read more

Creative

Centrade Integrated Partners with Cheil to Strengthen Foothold in South East Europe

lbbonline.com, 1 year, 9 months ago

Centrade will trade under Centrade/Cheil throughout the region

Centrade Integrated and Cheil are pleased to announce a strategic partnership for Adriatic and Balkan region.  Following 20 years representing... Read more

Awards and Events

Geometry Global Named Network of the Year at the Golden Hammer Awards

Geometry Global, 2 years, 4 months ago

Agency recognized for its work in Central and Eastern Europe for second consecutive year

Geometry Global is celebrating success at last week's Golden Hammer International Advertising Festival, at which the agency was named Network of th... Read more

Creative

Publicis Bucharest Brings Driving School Tests to Google's Street View

Publicis Worldwide, 2 years, 5 months ago

The Automobile Club of Romania tackles traditional driving tests with a digital solution

For decades, traditional driving schools have been relying on driving manuals and paper tests to teach students basic road rules and regulations. I... Read more

Creative

Director Simon Henwood Launches Novel 'Black Arc'

Squire, 2 years, 10 months ago

Henwood launches novel at the Galateca Gallery in Bucharest

Our Director Simon Henwood launched his novel at the Galateca Gallery in Bucharest at the end of October, yet the exhibition still stands till the ... Read more

Creative

How Geometry Global Romania Got Rid of Red to Drive Blood Donations

Geometry Global, 2 years, 11 months ago

'Life Without Red' campaign raises blood donations by 80% within six weeks

Recently, Geometry Global Romania launched a campaign which raised blood donations by 80% within six weeks.  Collaborating with Observator, th... Read more

Creative

How Geometry Global Took the Red Out of TV to Drive Blood Donations

Geometry Global, 3 years, 1 month ago

Agency designs impactful campaign that takes you straight to the blood donor centre

Geometry Global Bucharest today reveals its impactful and effective ‘The RGB News’ campaign to the world, an activation that collaborated with a ma... Read more

Hires, Wins & Business

Publicis Acquires Zenith Romania

Publicis Worldwide, 4 years, 1 month ago

Bucharest-based media agency

Publicis Groupe announced today the acquisition of Zenith Romania. The move will see the Publicis Groupe media network ZenithOptimedia take majorit... Read more