Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?




McCann Bucharest Unleashes World-first AI Ambassador for Romania

McCann EMEA, 10 months ago

AI utilises the wisdom of thousands of Romanians to change perceptions of the country

A crowd-sourced chatbot gathered millions of lines of input from Romanians to become the country's unofficial ambassador.The complex algorithm uses... Read more

Your Shot

Your Shot: Meeting Romania’s New Artificial Intelligence Ambassador

McCann EMEA, 1 year, 2 months ago

McCann Bucharest and MRM//McCann Romania on the latest ROM campaign that’s using the wisdom of the country to change perceptions

No chocolate bar has ever been so tied up in the concept of national identity as the ROM bar has. The packaging is coloured to match the blue, yell... Read more


Romania will Become the First Country to Have Artificial Intelligence as an Ambassador

McCann EMEA, 1 year, 2 months ago

Romanians have been teaching ROMBOT the true values of Romania

Following negative global media coverage about Romanians in recent years, an unbiased voice was needed to speak for them and show the world the tru... Read more

Opinion and Insight

Bad History: An Alternative Victory Speech for President Donald Trump

LBB Editorial, 1 year, 3 months ago

LBB’s Adam Bennett talks to Bad History about this unnerving and mesmerising rap from an (only just) fictional Donald Trump

In those halcyon days before Trump’s stunning victory in the Presidential Election, the Romanian Production Company FrameBreed took a step into wha... Read more

Opinion and Insight

Modulab: Innovation and Magic in the Heart of Bucharest

LBB Editorial, 1 year, 3 months ago

Paul Popescu and Ioana Calen, the founders of Modulab talk to LBB’s Adam Bennett about harnessing the artistic potential of technology

“Our work is about creating interactive installations which give the viewer a magic experience.” This is how Ioana Calen described Modulab in her 2... Read more

Opinion and Insight

In Conversation With: McCann Bucharest

McCann EMEA, 1 year, 3 months ago

A look at the local market with one of Romania’s best performing agencies

When it comes to Romania’s ever-growing horde of international advertising awards, McCann Bucharest is one of the agencies really bringing home the... Read more


See the Story Behind the Romanian Football Team's Mathematical Shirts

Geometry Global, 1 year, 10 months ago

Geometry Global Bucharest's 'Football Supports Education' campaign hits global media

Geometry Global Bucharest has revealed the idea behind its impactful campaign for the Romanian Football Federation (FRF) that unites education an... Read more


Centrade Integrated Partners with Cheil to Strengthen Foothold in South East Europe, 2 years, 1 month ago

Centrade will trade under Centrade/Cheil throughout the region

Centrade Integrated and Cheil are pleased to announce a strategic partnership for Adriatic and Balkan region.  Following 20 years representing... Read more

Awards and Events

Geometry Global Named Network of the Year at the Golden Hammer Awards

Geometry Global, 2 years, 8 months ago

Agency recognized for its work in Central and Eastern Europe for second consecutive year

Geometry Global is celebrating success at last week's Golden Hammer International Advertising Festival, at which the agency was named Network of th... Read more


Publicis Bucharest Brings Driving School Tests to Google's Street View

Publicis Worldwide, 2 years, 9 months ago

The Automobile Club of Romania tackles traditional driving tests with a digital solution

For decades, traditional driving schools have been relying on driving manuals and paper tests to teach students basic road rules and regulations. I... Read more