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Opinion and Insight

How Romania is Taking ‘Lady Steps’ Towards Equality in Creative Leadership

McCann EMEA, 4 months, 2 weeks ago

MRM//McCann Bucharest’s Simona Suman talks to LBB’s Laura Swinton about the initiative

Creative Director Simona Suman is taking a giant step for womankind in Romania. Dismayed at the tiny number of women in creative leadership roles i... Read more


FCB Bucharest Develops World's First Painting Kit from Vegetables

FCB EMEA, 5 months ago

Developed by FCB Bucharest for Louis Bonduelle Foundation, the product is a first step into a kindergarten program aiming at making kids friends with veggies through play.

How do we make our kids friends with veggies? Tasty Colors, the first painting set made entirely out of vegetables, is coming up with a fresh answe... Read more


Beau Monde and McCann Romania's Bihor Couture Brand Opposes Cultural Appropriation

McCann Worldgroup, 5 months, 2 weeks ago

New fashion brand is composed of 100% authentic Romanian creations from Bihor County

BIHOR COUTURE – A traditional Romanian brand is standing up against cultural appropriationCultural Appropriation = the act of taking or using thing... Read more


How Jazz Romania Turned 1 Empty Chair into a Massive Money Raiser

LBB Editorial, 6 months, 2 weeks ago

Clever campaign helps charity Magichome build a new centre for the families of sick children, writes Laura Swinton

For parents whose children have cancer, life is exhausting. Things get even more draining when the family lives a long distance from the hospital –... Read more


Finding Inspiration in Eastern European Design Traditions

FCB EMEA, 6 months, 2 weeks ago

How FCB’s Romanian and Serbian offices embraced local heritage for a modern audience

Brands and agencies can seem obsessed with the future. They race through tech toys and fads, competing to be the most future-ready. But there’s som... Read more


Geometry Bucharest's Social Media Style Experiment

Geometry Global, 7 months, 2 weeks ago

Could mixing up your fashion look boost your Instagram popularity?

Ah that eternal question. How do you get more followers on Instagram? Geometry Bucharest may have the answer after they launched a secret social me... Read more

5 minutes with...

5 Minutes with… Catalin Dobre

McCann EMEA, 8 months, 2 weeks ago

An exclusive interview with the freshly-minted Creative Director of McCann Central Eastern Europe

2017 was an incredibly strong year for McCann Romania. When it came to consistently surprising creative, the agency quite frankly smashed it. From ... Read more

Your Shot

Cart Crash: Geometry Romania Highlights Perils of Drink Driving

Geometry Global, 10 months, 2 weeks ago

Smashed up shopping trolleys get a second lease of life in smart in-store activation for alcohol-free beer brand

Romanians, it’s fair to say, enjoy a beer. The country recently came tenth in a survey of the world’s biggest beer drinkers, with a whopping 92.1 l... Read more


KFC Romania's Halloween Campaign Wants to Save The World From Vampires with Garlic...Sauce

McCann Worldgroup, 11 months ago

The black and red animated spot was made to support Romania's fame as the birthplace of Dracula, the world's most-well known lord of the undead

For Halloween, KFC Romania keeps the world safe by introducing it to the Romanian Garlic…Sauce, straight from Transylvania and 100% vampire repelle... Read more


Help KFC Call Out Social Media 'Oversharers'

McCann EMEA, 11 months, 1 week ago

The campaign from McCann Bucharest is showing the oversharers what people think of them

According to the Urban Dictionary, an “oversharer” is a person who gives way to much information without request.Now combine this with today’s soci... Read more