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Creative

Help KFC Call Out Social Media 'Oversharers'

McCann EMEA, 3 days, 1 hour ago

The campaign from McCann Bucharest is showing the oversharers what people think of them

According to the Urban Dictionary, an “oversharer” is a person who gives way to much information without request.Now combine this with today’s soci... Read more

Creative

Why Has McCann Launched Taco Bell Romania Ads All Across the CEE Region?

McCann EMEA, 3 weeks, 6 days ago

Bucharest is set for Central and Eastern Europe’s first Taco Bell - so McCann Romania are shouting about it in multiple countries

Some might say that things can happen a little bit too late in Bucharest, with music artists arriving after they’ve toured the world twice already,... Read more

Creative

Morgan Freeman Gives One Festivalgoer the Gift of His Voice for Visa

Publicis One, 1 month ago

New campaign from Publicis Romania celebrates an untold story

The latest campaign from Publicis Romania for Visa has given one woman the chance to share her story. They found her heartfelt message on the Untol... Read more

Radar

Meet Romania’s Creative Hot Shops

LBB Editorial, 1 month, 1 week ago

Get your head round one of CEE’s most exciting markets

Romanian advertising is super exciting – bursting with talent and confidence. And the more we find out about it, the more hyped we get. Ten months ... Read more

Creative

FCB Bucharest Creates Winning Logo To Celebrate The Romanian 1918 Great Union Centennial

FCB EMEA, 1 month, 3 weeks ago

The logo designed by FCB Bucharest won by a large distance from the next option, which was voted by 16% of the participants

The Romanian Ministry of Culture and National Identity, together with the Union of Advertising Agencies in Romania and with the support of the Inte... Read more

Creative

McCann Bucharest Turn Veggies into Superheroes to Inspire Romanian Kids to Eat Healthily

McCann EMEA, 4 months, 1 week ago

The 'Veggie Heroes' campaign for Ahold Delhaize Supermarkets helped to increase the sales of fruits and veg in Romania by 300%

According to the Romanian Health Ministry data, 1 in 4 kids is overweight or obese. So, how do you convince kids to eat boring fruits and vegetable... Read more

Creative

McCann Bucharest Unleashes World-first AI Ambassador for Romania

McCann EMEA, 5 months, 4 weeks ago

AI utilises the wisdom of thousands of Romanians to change perceptions of the country

A crowd-sourced chatbot gathered millions of lines of input from Romanians to become the country's unofficial ambassador.The complex algorithm uses... Read more

Your Shot

Your Shot: Meeting Romania’s New Artificial Intelligence Ambassador

McCann EMEA, 10 months, 1 week ago

McCann Bucharest and MRM//McCann Romania on the latest ROM campaign that’s using the wisdom of the country to change perceptions

No chocolate bar has ever been so tied up in the concept of national identity as the ROM bar has. The packaging is coloured to match the blue, yell... Read more

Creative

Romania will Become the First Country to Have Artificial Intelligence as an Ambassador

McCann EMEA, 10 months, 1 week ago

Romanians have been teaching ROMBOT the true values of Romania

Following negative global media coverage about Romanians in recent years, an unbiased voice was needed to speak for them and show the world the tru... Read more

Opinion and Insight

Bad History: An Alternative Victory Speech for President Donald Trump

LBB Editorial, 11 months, 2 weeks ago

LBB’s Adam Bennett talks to Bad History about this unnerving and mesmerising rap from an (only just) fictional Donald Trump

In those halcyon days before Trump’s stunning victory in the Presidential Election, the Romanian Production Company FrameBreed took a step into wha... Read more