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Opinion and Insight

Hacking for Good at Cannes Lions

Dentsu Inc., 4 days, 16 hours ago

Tech lead / software developer at Dentsu Jayme-Syfu, J.R. Ignacio, describes his team's experiences trying to make the streets safer with tech

When I think of Cannes Lions, the first thing that comes to mind is award-winning work, learning from people who made award-winning work, and beach... Read more


Bench Launches Gender Neutral Body Spray Packaging for Pride Month 2018

TBWA Worldwide, 1 week ago

Project was conceived by agency TBWA\SMP for Bench following the viral success of their 'Amoy Kita' commercial earlier this year

For Pride Month 2018, Bench, the Philippines’ leading fashion and lifestyle brand, joined in the festivities by redesigning the packaging of its su... Read more


Cars Meet Monsters in BBDO Guerrero’s Road Safety Campaign 'Playstreet'

BBDO Asia, 1 month, 1 week ago

Campaign for Johnson's Baby brings monsters to life with AR 3D street murals that interact directly with drivers

In the past, Filipino kids have grown up safely playing on the streets. But the sudden influx of vehicles and the lack of street signs and alerts h... Read more

Hires, Wins & Business

MullenLowe and ARC Make a MullenLowe MARC, 1 month, 2 weeks ago

PR agency joins forces with MulleLowe Group Philippines

MullenLowe Group Philippines has acquired the operations of ARC Public Relations, an agency founded by Celine Gabriel-Lim and Jenny Yrasuegui to cr... Read more

Hires, Wins & Business

Publicis One Philippines’ Media brands Starcom and Spark Foundry Add Multiple New Businesses

Publicis One, 2 months, 1 week ago

Agency hopes new business acquisitions such as Krispy Kreme Doughnuts and Max's Doughnuts will bolster growth and innovation for clients

Publicis One’s media brands Starcom and Spark Foundry have recently been appointed to handle media duties by an array of clients from the technolog... Read more

Awards and Events

Cheil CCO Malcolm Poynton to Head Tambuli 2018 Jury

Cheil Worldwide, 5 months, 1 week ago

Malcolm will chair the overall jury of the awards, whose mission is to celebrate mainstream brand campaigns that celebrate human good

Cheil Worldwide Global Chief Creative Officer Malcolm Poynton has been confirmed as Overall Jury Chairman for the 2018 Asia Pacific Tambuli Awards.... Read more


Prepare to Care with Vicks Philippines' Heartwarming True Story

Publicis Worldwide, 5 months, 3 weeks ago

Created by Publicis Singapore, the film tells the story of Hernando and his journey of transformation when a young orphan enters his life

Vicks, a brand synonymous with Family Care globally, has launched a heartwarming online video entitled, Learning to Love #TouchOfCare, which reinfo... Read more

Hires, Wins & Business

Gladys Basinillo Appointed Chief Growth Officer of Media and Capability Brands

Publicis One, 5 months, 3 weeks ago

Gladys will oversee the Starcom, Spark Foundry and Liquid Thread brands

Publicis One Philippines recently announced the appointment of Gladys Basinillo as Chief Growth Officer of media and capabilities brands including ... Read more


BBDO Guerrero Helps PepsiCo Launch Aquafina in the Philippines

BBDO Asia, 5 months, 4 weeks ago

Aquafina, the world's best-selling water, joins the agency's roster of PepsiCo product clients

PepsiCo and BBDO Guerrero have partnered up to launch the beverage company’s global brand of purified water: Aquafina.PepsiCo expands its partnersh... Read more

Hires, Wins & Business

LT Group Consolidates Media Duties with Publicis One Philippines

Publicis One, 6 months, 1 week ago

Appointment sees Publicis One Philippines’ media brands take full media responsibilities from media strategy, planning to buying

Starcom and Blue 449, a part of Publicis One in the Philippines have been selected to handle the entire media business of LT Group, Inc. comp... Read more