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National Lotto Of Nicaragua Pays National Bus Fare to Promote New Electronic Version Of The Game

McCann LATAM, 1 year, 4 months ago

Created by CCCP-McCann, the campaign made 1/6 of the country’s population experience the feeling of being struck by good luck

What a lucky day when you catch your local bus and discover that your fare has already been paid. That is the idea behind the “Lucky Ride”, a campa... Read more


CCCP-McCann Nicaragua Creates “Where The Streets Have No Name” Campaign

McCann LATAM, 1 year, 5 months ago

The campaign features U2's lead singer Bono and was created in order to return street signs to Managua that were destroyed in the 1972 earthquake

Managua, Nicaragua’s capital city of 1.5 million people, has lacked a system of street signs since the devastation wrought by the 6.2 earthquake th... Read more