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Creative

The Poster Creators Who Generated a Powerful Impact

Dentsu Inc., 4 days, 10 hours ago

Dentsu art director Yuki Tsutsumi and copywriter Marina Danjo's project positions the traditional mindset of kabuki in a modern context

Kabuki is one of Japan’s most celebrated forms traditional performance art.With a history spanning more than 400 years, it remains an important par... Read more

Creative

Dentsu Diversity Lab Explains How to Make Fashion Born from the Concept of Inclusive Design

Dentsu Inc., 2 weeks, 4 days ago

Tomohiro Sawada, Dentsu Diversity Lab, New Fashion discusses how popular clothes can be created from an individualistic standpoint of design

At Dentsu, our “Dentsu Diversity Lab” provides solutions to disability, gender, multicultural, generational and other problems faced by diverse ind... Read more

Hires, Wins & Business

A Business Designer’s View Part V: Role of Ideas and Logic in Designing the Future of Business

Dentsu Inc., 3 weeks, 3 days ago

Atsuo Habe at Dentsu Inc. lays out his belief that ideas and logic should not be thought of as separate things

Dentsu Business Design Square was set up as a specialist unit at Dentsu’s head office in Japan. Its task is to help client companies develop a stra... Read more

Creative

Dentsu's Sumo Girls: 82 Techniques Sweep Advertising Awards

Dentsu Inc., 1 month ago

Dentsu's Kazunori Kawagoshi explains his creative mindset behind making an ad that reached the world

This ad, which tackles the Japanese national sport of sumo, has created a major splash. Two high school girls in sailor-style school uniforms engag... Read more

Creative

Dentsu's Innovative Seatbelt Aims to Help Japanese Children to Protect Themselves

Dentsu Inc., 1 month, 1 week ago

This product, which encourages a child to buckle-up on one's own, is a fun solution that can lead to forming the habit of wanting to wear a seatbelt

Despite the legal requirement to wear seatbelts in vehicle back seats, only around 30% of people in Japan use seatbelts on public roads, which is e... Read more

Creative

Dentsu Launches Innovative Nature Exhibition 'MOVE! Into The Wildlife'

Dentsu Inc., 1 month, 2 weeks ago

Nobuko Funaki, Creative Planning Division 4, Dentsu explains the processes behind creating the exhibit and the outcome of the project

No matter where in the world, children have always been fascinated by all kinds of animals, from those commonly seen in everyday life to rare anima... Read more

Creative

Dentsu’s OOH Advertising Evolves with GroundTruth’s Mobile Data

Dentsu Inc., 1 month, 3 weeks ago

Kei Hamada from Dentsu’s Out of Home Media Services Division discusses the evolution and possibilities of outdoor and transit advertising

Within the digital economy there is an expanding use of such data-related terms as data marketing, data driven, big data, and data management. It i... Read more

Hires, Wins & Business

Hakuhodo DY Holdings Launches Data Exchange Platform Development Division

lbbonline.com, 1 month, 4 weeks ago

The Data Exchange Platform Development Division will explore possibilities for data integration with various data-holding companies

Hakuhodo DY Holdings Inc. announces that it has established a Data Exchange Platform Development Division, aiming for secure, broader utilisation o... Read more

Opinion and Insight

Interfacing with Machines, Humans and Cats

Dentsu Inc., 1 month, 4 weeks ago

Dentsu’s Kyoko Yonezawa tells LBB’s Alex Reeves about her role as one of the first creative technologists - a conduit between engineering and creativity

Kyoko Yonezawa doesn’t have a typical advertising CV. Although she’s worked as a creative technologist at Dentsu since 2010, she started out with h... Read more

Opinion and Insight

Meet AOI Pro.’s Palme d'Or-Winning Producers

AOI Pro. Inc., 1 month, 4 weeks ago

Shoplifters producers tell LBB’s Laura Swinton about winning Japan’s first Cannes Palme d'Or in 21 years and working with Hirokazu Kore-eda

Japanese production company AOI Pro. might be best known to readers of Little Black Book for its commercials, but it has proven to be a dab hand at... Read more