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How Publicis and DIESEL are Breaking the Rules for Successful Living

Publicis Italy, 5 days, 2 hours ago

Global CCO Bruno Bertelli and Publicis Italy creative director Mihnea Gheorghiou reflect on a relentless stream of attention-grabbing campaigns that are changing everything for them, writes LBB’s Alex Reeves and Laura Swinton

Around two years ago, Publicis Italy was pitching for the global account of an Italian-born fashion brand that held the potential for monumental ch... Read more

The Essential List

The Essential List: Edoardo Lugari

LBB Editorial, 5 days, 5 hours ago

This rebellious Italian director is a punk rocker who’s partial to a bit of Caravaggio and the comfort of a green sofa

Edoardo Lugari was a drummer in a hardcore punk band in the mid ‘90s. He then went on to study sociology. Looking back, he thinks he chose that sub... Read more

Influencer Icon

The Influencers

The House on the Cloud

Y&R - EMEA, 5 days, 8 hours ago

INFLUENCER: Y&R Italy’s Ricardo Coen explores the future reality of the smart home and the new opportunities it presents for brands

A fridge that notifies you when you’re almost out of ingredients or if meat is near its expiry date. A freezer that recognizes when you are on vaca... Read more

Creative

Renault Italia and Facebook Are Selling Cars Through Messenger Chatbot

Publicis Worldwide, 6 days, 3 hours ago

CAPTUR Tokyo Edition, made with Garage Italia, will be the first car of the French car manufacturer to be sold through a chatbot on the Facebook instant messaging service.

Renault Italy launches on the market 100 exclusive examples of CAPTUR Tokyo Edition, a limited edition of the SUV, inspired by the Japanese capital... Read more

Creative

C 41 Releases Thought-Provoking and Hyper-Stylistic Mexican Wrestling Film 'El Santo'

C41, 1 week, 2 days ago

Touching piece directed by Jacopo Farina was inspired by Lucha Libre, a form of traditional Mexican boxing

C 41 presents, in collaboration with Vogue Ukraine and the production company K48, a new fashion film which tells a story that seems obscure to man... Read more

Creative

Photographer Giuseppe Mastromatteo Launches New Book and Announces Show

Rankin, 1 week, 2 days ago

Giusepee is CCO of Ogilvy Italy and his book celebrates and explores his career as highly-prized artist in the world of art

From October 4th to November 18th 2018, 29 ARTS IN PROGRESS gallery in Milan (via San Vittore 13) will host the exhibition by Giuseppe Mastromatteo... Read more

Awards and Events

IF! Italians Festival Celebrates ‘Human Intelligence’ in Promotional Prints

lbbonline.com, 2 weeks ago

The creative festival is set to take place in Milan in November

IF! Italians Festival, which will take place at BASE Milano on 8th-10th November, has presented the first wave of its ad campaign. Over the fo... Read more

Events

TV Masterpieces Awarded at the VENICE TV AWARD 2018

GOLDEN AWARD OF MONTREUX, 2 weeks, 6 days ago

The leading countries were United Kingdom and Germany, each with 2 Gold Trophies

Two Weeks after the Venice Film Festival, international Jurors met in Venice for the first VENICE TV AWARD, supported by IMZ (International Music +... Read more

Creative

Jared Knecht Shoots Visually-Stunning Japanese-Folklore Film for Rimowa

Nicholas Berglund, 2 weeks, 6 days ago

Nicholas Berglund director delivers thought-provoking ancient Japanese tale for Rimowa

Rimowa, the luxury travel brand under LVMH, and agency partner Anomaly released the next part of its first-ever global integrated campaign to celeb... Read more

Events

VENICE TV AWARD Announces Winner Reveal Date

GOLDEN AWARD OF MONTREUX, 3 weeks, 1 day ago

The winners and nominees in the categories Documentary, News, Light Entertainment, Program Promotion and more are to be revealed 27th September 2018

Two Weeks after the Venice Film Festival, international Jurors met in Venice for the first VENICE TV AWARD, supported by egta, ACT (Association of ... Read more