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Could You Survive This Game of Thrones Marathon?, 2 weeks, 1 day ago

GoT super-fans take part in a real-life marathon in Sky campaign from M&C Saatchi Milan

For the launch of Game of Thrones season seven, Sky and M&C Saatchi Milan created the first TV marathon actually run by fans of the award-winni... Read more


Switched On: Benetton Illuminates Contraception with UN Population Fund

LBB Editorial, 1 month, 2 weeks ago

Promoting family planning with the UNFPA through the Power Her Choices campaign, writes Alex Reeves

Benetton have used their reputation as one of the world’s most provocative marketers to take on many injustices over the decades. This time they’re... Read more


Ector The Protector Bear is The World's First Passive Smoke Detector Toy

The Integer Group, 2 months ago

The campaign was created by Roche in partnership with Integer Italy to raise awareness about passive smoking and its risks for children

Ector, the first toy that coughs every time someone smokes next to him is set to protect children from passive smoking One out of two children... Read more


Heineken's New Project Helps Football Fans Protect Their Heroes' Homes

Publicis Italy, 2 months, 1 week ago

The new service is a dream come true for both players and die-hard fans alike

Footballers suffer a problem every time they play – since everyone knows they’ll be away from home, burglars are free to try and break in, safe in ... Read more


Publicis Italy Honours Local Heroes in New Community-based Campaign

Publicis Italy, 2 months, 3 weeks ago

Publicis Italy and the City Council of Fucecchio dedicate the streets of the small Italian village to the local legends

Italy has around 6000 small villages where everything speaks to the country identity and local life. From the buildings to the small shops, it all ... Read more

Hires, Wins & Business

Simone Masè Named as New CEO of Saatchi & Saatchi Italy

Saatchi & Saatchi Worldwide, 2 months, 3 weeks ago

Simone was previously Global Marketing Activation Director for the global Heineken brand

Simone Masè has today been appointed CEO of Saatchi & Saatchi Italy, one of the most award-winning Italian agencies with offices in Milan and R... Read more

Hires, Wins & Business

The Family Signs Director Rafael Lopez

The Family, 3 months, 2 weeks ago

Rafael started his directing career in 2007 and has since gone on to win two Gold Lions among other accolades

Milan-based production company The Family has welcomed director Rafael Lopez to its roster. Rafael started his directing career in 2007 and has sin... Read more


Leo Burnett Italy and Samsung Share a Message from the Future in Social Experiment

Leo Burnett Europe, 3 months, 2 weeks ago

Short film aims to help teenagers understand the importance of following their dreams

In Europe, 60% of students don’t go to university after high school. Samsung is involved with educational projects in schools in more than 20 count... Read more


What If Women Had to Quit Their Jobs as Mothers in Order to Work?

FCB EMEA, 3 months, 3 weeks ago

This FCB Milan campaign for Moms Don’t Quit sees mothers read resignation letters to their children

What if women had to quit their jobs as moms in order to work? For decades in Italy, employers have forced newly hired women to sign blank resignat... Read more


Tempo Launches App-Enabled ‘Pregnancy Test for Men’, 3 months, 3 weeks ago

Smart campaign by BBDO Italy means men can surprise their partners with the news

Launched in 1929, Tempo enjoyed 80 years of continuous success, becoming not only Italy’s favourite tissue but also an indispensable ally for hygie... Read more