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Hires, Wins & Business

Rattling Stick Joins The Family for Italian Representation

The Family, 31 minutes ago

Milan-based The Family to rep award-winning production company's roster of directors

This Friday, The Family has announced that it will represent Rattling Stink in the Italian market. “We are thrilled to announce our partnershi... Read more

Opinion and Insight

BT Group CPO Hari Sundaresan Announced to Speak at FEPE International Congress 2018

lbbonline.com, 3 days, 21 hours ago

Hari will discuss how procurement impacts on media spend

Hari Sundaresan, Chief Procurement Officer of BT Group, one of Britain's biggest companies and advertisers, will deliver a keynote at this year's F... Read more

Awards and Events

RBS CMO and WFA President David Wheldon to Headline FEPE Congress

lbbonline.com, 6 days, 22 hours ago

2018 international annual congress for the out of home association to be held in Sorrento

Leading names from marketing, media and futurology have been announced as speakers at the FEPE International Annual Congress to be held in Sorrento... Read more

Creative

FCB Milan and Nivea's ‘Beauty Without Age’ Stars Italian Icon Monica Bellucci

FCB EMEA, 1 week, 6 days ago

Spot shows Monica being photographed by Bruno Aveillan around Rome

FCB Milan and Beiersdorf are proud to launch the first NIVEA commercial for the Italian market, starring iconic actress and new NIVEA brand ambassa... Read more

Hires, Wins & Business

Giorgio Brenna Joins FCB as CEO of Italy

FCB EMEA, 2 weeks, 2 days ago

Latest appointment follows an infusion of new top talent at the agency

FCB announced today that Giorgio Brenna will join its Milan office as CEO of Italy. Brenna joins FCB Milan srl after more than a decade spent at Pu... Read more

Creative

OOH Experts Set to Meet at FEPE International Sorrento Congress

lbbonline.com, 3 weeks ago

Speakers from Posterscope, Ocean Outdoor, Primesight and more will deliver speeches at the event

Many of the top names in Out of Home worldwide are speaking at the forthcoming FEPE International Congress in Sorrento to be held on June 6-8.Poste... Read more

Hires, Wins & Business

Cookies & Partners Extends Accendi Luce & Gas Coop Omnichannel Remit

Cookies & Partners, 3 weeks ago

The Milan-based agency has been awarded a remit for the energy brand's web content, social management and website

Having won the assignment to create the new brand of Alleanza Luce & Gas, a subsidiary of Coop Alleanza 3.0 (announced in December) and ATL and... Read more

Creative

Ford Italy Hacks Haptic Tech to Allow Blind People to Feel The View

lbbonline.com, 3 weeks, 2 days ago

Scenic campaign developed by GTB Roma captures the new tech's ability to transform a flat surface of a car window into a tactile display

Highways opened to everybody. This was Henry Ford’s dream over a 100 years ago. That dream is now evolving, day by day, to improve people’s lives, ... Read more

Creative

FCB Milan Unveils The Endless Possibilities of Being Free for PittaRosso

FCB EMEA, 4 weeks, 1 day ago

Campaign showcases the artwork of talented arm-less-artist-performer Simona Atzori

FCB Milan’s new campaign for PittaRosso sets the stage for a new strategic path of the footwear and accessories brand, with the aim of enlarging it... Read more

Creative

Igor Borghi Turns The World 'Upside Down' for Elica

Generator, 1 month ago

Generator Films director helps the domestic goods brand to think out of the box

Igor helps Elica flip things upside down with this new ad demonstrating how Elica are thinking outside the box.In this mixed up, upside down world ... Read more