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Opinion and Insight

How Grey Italy is Preparing for the Next Century

LBB Editorial, 5 days, 4 hours ago

CEO Marta di Girolamo explains the philosophy at the heart of her recently rebranded agency in the year of Grey’s centenary

100 years since Lawrence Valenstein and Arthur Fatt named their new advertising agency Grey after the colour of the paint on their freshly-decorate... Read more

5 minutes with...

5 Minutes with… Fabio Bianchi

FCB EMEA, 5 days, 4 hours ago

The Managing Partner at FCB Milan on his partnership with CCO Francesco Bozza and his masochistic passion for Italian rugby

A month ago, Fabio Bianchi brought his experience of over 20 years in agencies to FCB Milan. CCO Francesco Bozza came with him from Leo Burnett, wh... Read more

Opinion and Insight

Tales: A New Addition to The Family

The Family, 5 days, 4 hours ago

Maura Beretta and Ada Bonvini on launching The Family Tales and why branded content is so exciting

One of Italy’s most illustrious production companies, The Family has been producing quality work globally for the past 15 years. Now, The Fami... Read more

The Essential List

The Essential List: Stefania Siani

LBB Editorial, 5 days, 4 hours ago

DLV BBDO ECD makes her own olive oil, runs an art gallery and can’t resist a mango

Italian creative agency DLV BBDO is a family business. Well, sort of. Executive Creative Directors Stefania Siani and Federico Pepe head up the cre... Read more

Creative

Igor Borghi Imagines a Wallet-Less World in New Spot for Tinaba

Generator, 5 days, 5 hours ago

Generator director captures surreal spot, produced by Collateral Films Milano for Ogilvy & Mother Milan

Igor Borghi is the gift who keeps on giving. His new film for Italian banking app Tinaba effortlessly blends his signature sense of style with an i... Read more

Creative

Bauli's Emotional Tale of Two Sisters Gives Cake New Significance

McCann EMEA, 5 days, 8 hours ago

The festive epic from McCann Italy was directed by famous Italian filmmaker Paolo Genovese

'2SORELLE' ('2SISTERS') is the new Christmas commercial for Bauli, one of the most iconic Italian brands, created by McCann Worldgroup and directed... Read more

Creative

Oliviero Toscani Returns to Benetton to Support Integration

lbbonline.com, 1 week, 4 days ago

The photographer behind the brand's most notorious ads is back for their latest campaign

Oliviero Toscani, the internationally-renowned photographer and creative force behind some of Benetton’s most iconic and controversial advertising ... Read more

Creative

Tilt Your Screen for This Zany New Birra Moretti Ad from The Family

The Family, 1 week, 5 days ago

Vesa Manninen directs latest spot from agency Armando Testa

In May, Heineken's Birra Moretti opened the doors to 'Il Paese coi baffi' (The Moustache Village), together with agency Armando Testa.The ads follo... Read more

Creative

Adorable Little Girl Makes Christmas Special Using Only a Telephone in THUN Film

lbbonline.com, 2 weeks, 4 days ago

Milan agency Hallelujah tells the story of one family coming together to recreate an iconic photo and celebrate the festive season

Milan digital agency Hallelujah has created this year's Christmas campaign for Italian collectables, interior decoration and gift makers THUN. End-... Read more

Creative

Watch People Face Fear in Various Ways in This Film for Groupama

Saatchi & Saatchi Worldwide, 2 weeks, 6 days ago

Created by Saatchi & Saatchi Italy, ‘The Big Jump’ is a social experiment that launches MY PROTECTION, a new modular insurance solution

Would you jump from a ten metre high trampoline? Saatchi & Saatchi and Groupama Assicurazioni asked this to a group of people to demonstrate th... Read more