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Creative

Maurice Lévy Recognised for his Outstanding Contribution to Peace and Innovation

lbbonline.com, 1 month, 2 weeks ago

Maurice, Chairman of the Supervisory Board of Publicis Groupe, released a touching statement in support of his recent honour

Ahead of the inauguration of the Israeli Innovation Center, founded by the Peres Center for Peace and Innovation, Maurice Lévy, Chairman of th... Read more

Creative

Elite Turkish Coffee's New Campaign Tells Adults It's Never Too Late to Learn to Ride a Bike

Saatchi & Saatchi Worldwide, 1 month, 2 weeks ago

BBR Saatchi & Saatchi's campaign was built from insights that showed a significant amount of adults don't know how to cycle

In the UK 1 in 8 adults don't know how to ride a bike. In the US 6% of adults don't know how to ride a bike and in Israel while no one will go... Read more

Creative

BBR Saatchi & Saatchi and eToro Present: HODL

lbbonline.com, 1 month, 3 weeks ago

HODL which for many people has become shorthand for ‘hold-the-door’ refers for cryptocurrency fans and other people in the know to quite something else

Whoever is a Game of Thrones fan, is no doubt familiar with the bulky and enigmatic character of HODOR who throughout the show’s seasons carries Br... Read more

Creative

There’s No Real Crisis in This ‘First World Problems’ Musical for Samsung

Great Guns, 2 months, 3 weeks ago

Great Guns’ Tal Zagreba directs tongue in cheek panic prevention musical for Leo Burnett Israel and Samsung Galaxy Note9

To promote the durable battery life of the Samsung Galaxy Note9, Leo Burnett Israel and director Tal Zagreba present ‘No Crisis’ – a musical extrav... Read more

Your Shot

Your Shot: Samsung’s All-Singing, All-Dancing Crisis Management

LBB Editorial, 2 months, 4 weeks ago

Director Tal Zagreba and Leo Burnett Israel’s Adam Polachek and Shai Nissenboim embrace jazz hands and a sense of perspective

Modern life is rubbish. Phones that leak battery charge. Spotty data. Ugh. It’s just too much to deal with. Or is it? This new Samsung Galaxy Note9... Read more

Hires, Wins & Business

Publicis Groupe Announces New Appointments in Israel

PG Northern & Central Europe, 4 months ago

Yossi Lubaton appointed as Country CEO Publicis Groupe Israel & Chairman Publicis Israel and more

Publicis Groupe announces today the appointment of a leadership team at the Groupe level in Israel as part of the ongoing implementation of it... Read more

Creative

M&C Saatchi Tel Aviv's Super-Fast Bumper Ad for Jaguar Helps Charities

lbbonline.com, 8 months, 3 weeks ago

The agency created a bumper for the brand that's just 3.5 seconds long and gave the other few seconds to charities who really need it

YouTube Bumper Ads are a 6 sec video ad - One of the most challenging formats. But sometimes a limitation presents an opportunity.Jaguar presents: ... Read more

Creative

Gitam BBDO's New Sustainable Catalogue for BMW Aims to Help Preserve The Earth

Proximity Worldwide, 8 months, 3 weeks ago

The BMWi3 leaflet is the world's first car catalogue manufactured completely out of sustainable materials

BMW, one of the world's leading car brands together with Gitam BBDO advertising agency launched a new campaign showcasing a catalogue made complete... Read more

Opinion and Insight

Strictly No Bullshit: Inside Israel’s Advertising

LBB Editorial, 10 months ago

Tzur Golan, Ohad Basson and Srulik Einhorn introduce us to an industry that’s frank, impulsive and creative to the core

Israel might be one of the toughest advertising environments on earth – at least if Ohad Basson’s assessment is anything to go by. Local audiences ... Read more

Your Shot

How Tal Zagreba Created the Ultimate Break-Up Fantasy for Volvo

Great Guns, 10 months ago

The Great Guns director on masterminding the epic branded content music video and surviving shooting in the hottest place in Israel

Just over a month ago, Volvo’s Israel office shifted gears with its advertising strategy, wowing audiences with an explosive branded content music ... Read more