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Editors' Choice

Cheil India’s ‘Good Vibes’ App to Change the Lives of the Deafblind

Cheil India, 1 week, 6 days ago

Editors' Choice: Innovative app uses haptic feedback to send words via vibrations

Embracing the core value of technology + creativity, Cheil WW India launches Good Vibes app, the first-ever mobile app that enables two-way communi... Read more

Hires, Wins & Business

M&C Saatchi Acquires Scarecrow Communications

M&C Saatchi London, 1 week, 6 days ago

Scarecrow's roster of brands include Viacom 18, Capital First, Emami, Future Generali, Zee Learn, Alcon Novarti and many more

M&C Saatchi, the world’s largest independent agency network, has announced its acquisition and partnership with Scarecrow Communications today.... Read more

Awards and Events

Mirum India Wins First Effie Award

Mirum, North America, 2 weeks, 3 days ago

Agency picks up Bronze in the Interactive Category for 'Mutual Funds Sahi Hai'

Mirum India has scored its first ever Effie Award, winning a Bronze in the Interactive Category for their “Mutual Funds Sahi Hai” campaign for clie... Read more

Hires, Wins & Business

VIP Industries Ltd. Promotes Sudip Ghose to CEO

MullenLowe Asia Pacific, 2 weeks, 6 days ago

Announced by Point Nine Lintas, Ghose's appointment has been made to enhance the company’s strategic focus and performance

VIP Industries Ltd. has elevated Sudip Ghose, as CEO with immediate effect. In his new role, Sudip would be responsible for the day-to-day operatio... Read more

Hires, Wins & Business

Financial Service Brand Karvy Group Awards Digital Mandate to Fruitbowl Digital

lbbonline.com, 3 weeks ago

Agency to handle duties for Karvy Growth Hub, Karvy Stock Community, Karvy Investment, Karvy’s Wealth League and The Finapolis

Hyderabad-based financial service provider, Karvy Group, has awarded Fruitbowl Digital with its digital mandate. The interactive media agency will ... Read more

Creative

DDB Mudra's MuscleBlaze Campaign Inspires Us to Stay Determined

DDB Group Asia Pacific, 3 weeks, 6 days ago

Campaign shot in gyms around India supports fitness enthusiasts and their mission to maintain their regimes

We are a culture that has always placed a premium on intellectual pursuits rather than athletic ones. In this culture, fitness and sports enthusias... Read more

Hires, Wins & Business

PointNine Lintas Announces 'PROBITEC' Their First Foray into Mar-Tech

MullenLowe Asia Pacific, 1 month ago

Developed by LinEngage, the consumer engagement division of PointNine Lintas, PROBITEC is the world’s first tech platform for activation management

Omni-Channel agency PointNine Lintas today announced its foray into Mar-Tech and launched the beta version of its first product, PROBITEC. Deemed w... Read more

Creative

Prasad Eye Institute and Ravensburger Develop World’s First 3D Printed Braille Puzzle

Serviceplan, 1 month, 1 week ago

Serviceplan Health & Life unites with the Indian based companies to create puzzles that help visually impaired schoolchildren learn

An innovative and affordable new way for blind and visually impaired people to learn and discover, Fittle models can be downloaded from the Fittle ... Read more

Creative

Wieden+Kennedy Delhi Unveils #MarchOn Campaign for IndiGo Airlines

lbbonline.com, 1 month, 2 weeks ago

Campaign for airlines addresses equality of the sexes by normalising conversation about gender roles

This Women's History Month, Wieden+Kennedy Delhi reveals a provocative campaign for India's largest airline, IndiGo. With a series of zines that fe... Read more

Creative

Bajaj Almond Drops Hair Oil Campaign by Mullen Lintas Relaunches its Load Mat Lo Campaign

MullenLowe Asia Pacific, 1 month, 2 weeks ago

Bajaj Almond Drops campaign trended on twitter with the hashtag #LoadMatLo and generated 12 million impressions, reaching more than 3 million people

Young women these days avoid the act of oiling their hair due to the hassles associated with it. However, this leads to hair problems in the future... Read more