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Hires, Wins & Business

PointNine Lintas Announces 'PROBITEC' Their First Foray into Mar-Tech

MullenLowe Asia Pacific, 1 day, 3 hours ago

Developed by LinEngage, the consumer engagement division of PointNine Lintas, PROBITEC is the world’s first tech platform for activation management

Omni-Channel agency PointNine Lintas today announced its foray into Mar-Tech and launched the beta version of its first product, PROBITEC. Deemed w... Read more


Prasad Eye Institute and Ravensburger Develop World’s First 3D Printed Braille Puzzle

Serviceplan, 1 week, 1 day ago

Serviceplan Health & Life unites with the Indian based companies to create puzzles that help visually impaired schoolchildren learn

An innovative and affordable new way for blind and visually impaired people to learn and discover, Fittle models can be downloaded from the Fittle ... Read more


Wieden+Kennedy Delhi Unveils #MarchOn Campaign for IndiGo Airlines, 1 week, 5 days ago

Campaign for airlines addresses equality of the sexes by normalising conversation about gender roles

This Women's History Month, Wieden+Kennedy Delhi reveals a provocative campaign for India's largest airline, IndiGo. With a series of zines that fe... Read more


Bajaj Almond Drops Hair Oil Campaign by Mullen Lintas Relaunches its Load Mat Lo Campaign

MullenLowe Asia Pacific, 1 week, 6 days ago

Bajaj Almond Drops campaign trended on twitter with the hashtag #LoadMatLo and generated 12 million impressions, reaching more than 3 million people

Young women these days avoid the act of oiling their hair due to the hassles associated with it. However, this leads to hair problems in the future... Read more

Hires, Wins & Business

Publicis India Appoints Ramakrishnan Hariharan as Head of Creative

Publicis Worldwide, 1 week, 6 days ago

Ramakrishnan joins from Ogilvy & Mather and will report to Bobby Pawar, MD & CCO-South Asia, Publicis India

Publicis India has strengthened its creative function with the appointment of Ramakrishnan Hariharan as the Head of Creative. Ram, as he is fondly ... Read more

Hires, Wins & Business

Kumar Suryavanshi Joins L&K Saatchi & Saatchi as Executive Creative Director

Saatchi & Saatchi Worldwide, 1 week, 6 days ago

Kumar has produced work for Cadbury Oreo and HDFC life

Kumar Suryavanshi, erstwhile Senior Creative Director, Ogilvy & Mather India, is moving on from the agency to join L&K Saatchi and Saatchi ... Read more


Isobar India Launches ‘The Blind Faith Upgrade’

Isobar, 2 weeks ago

Video for Accessible Tourism explores the challenges faced by visually-impaired travellers and has received more than 1 million views since its launch

Isobar India, the digital agency from Dentsu Aegis Network, has introduced the Blind Faith Upgrade, a thoughtful and cause-oriented initiative unde... Read more

Hires, Wins & Business

Publicis India Wins Pearl Academy Communications Mandate

Publicis Worldwide, 3 weeks ago

Publicis India will assist in brand strategy, positioning and also in the conceptual development and execution of projects

Leading educational institution, Pearl Academy, has mandated Publicis India to manage its brand and marketing communication efforts. The mandate, w... Read more

5 minutes with...

5 Minutes with… Josy Paul

BBDO Asia, 3 weeks, 4 days ago

BBDO India’s Chairman and CCO on creating an epic origin story, getting fired for back-chatting (twice!) and how brands can change the world for the better

Beneath his thoughtful demeanour beats the heart of a rebel – Josy Paul is not afraid to get destructive in order to get creative. The Chief Creati... Read more

Opinion and Insight

How Innovation is Catapulting India’s Marketing into the Future

Isobar, 3 weeks, 4 days ago

Isobar’s Shekhar Mhaskar on the importance of IP, the government’s digital transformation drive and cautious clients

From inventing trackable luggage tags to creating exciting experiences with augmented reality, Isobar India is an agency that loves to get stuck in... Read more