Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?



The Essential List

The Essential List: Sakshi Choudhary

Ogilvy & Mather Asia Pacific, 2 weeks ago

Ogilvy Mumbai’s creative controller shares her striking photography and top tips

Everywhere we look, Sakshi Choudhary is being lauded as one to watch and an emerging creative leader of the Indian ad scene. Last year she was feat... Read more


GOAL! Indian Football Fans Can’t Stop Cheering in World Cup Spot

Offroad Films, 2 weeks ago

Cartoonish campaign for an Indian streaming service sees fans get excited for the World Cup

India’s football fans might find themselves a little hoarse during the World Cup, if this colourful and over-the-top spot from the lens of director... Read more


Leo Burnett India and P&G’s Touching Story of a Boy Who Wants to Learn

LBB Editorial, 2 weeks ago

Film shows the impact of CSR programme P&G Shiksha, combining a moving story with powerful cinematography

Leo Burnett India has created a poignant film for P&G’s flagship corporate social responsibility programme P&G Shiksha. The initiative buil... Read more


Chimpanzees Have Zero Chill in this Mischievous Indian Air Con Ad

Offroad Films, 2 weeks, 1 day ago

FCB Interface and Offroad Films walk on the wild side in new campaign

Hot and bothered chimpanzees invade an unsuspecting man’s house – but find his air conditioning less than satisfactory in this gleefully silly spot... Read more


An Indian Cement Brand Likened a Mother’s Womb to a First Home in This Poignant Ad

BBH Mumbai, 2 weeks, 1 day ago

BBH India pulls at the heart strings for Birla Gold Cement’s Mother’s Day campaign

Birla Gold Cement, today released a poignant film on the occasion of Mother's Day. The film conceptualised and executed by BBH pays homage to a ver... Read more

Your Shot

Your Shot: Indian Football Fans Adopt Second Countries for Sony World Cup Spot

LBB Editorial, 2 weeks, 1 day ago

Footballer-turned-creative Jigar Fernandes makes directorial debut and showcases the passion of India’s soccer heads, writes Laura Swinton

When it comes to India and sport, the country is known for its passion for cricket… but as the FIFA World Cup nears, India’s football fans are maki... Read more


FabHotels Packs a Punch with BBH India

BBH Mumbai, 2 weeks, 1 day ago

Brand launches maiden TV campaign #RechargeRefresh, featuring a young businessman embracing his inner Rocky Balboa

Budget hotel chain, FabHotels, has launched its maiden TV campaign "Recharge. Refresh". Conceptualised and executed by BBH, the campaign targets mi... Read more

Hires, Wins & Business

Nishant Jethi Joins Publicis India as ECD

Publicis Worldwide, 2 weeks, 2 days ago

Moves over from Ogilvy where he was a senior creative director

Publicis India has announced the appointment of Nishant Jethi as executive creative director. Nishant joins the agency from Ogilvy & Mather whe... Read more

Hires, Wins & Business

Publicis India Appoints Amit Shankar to Drive Creative Function at New Delhi Office

Publicis Worldwide, 3 weeks, 2 days ago

Amit Shankar joins Publicis India from J Walter Thompson-Gurgaon where he was Senior Vice President and ECD

Publicis India has beefed up its creative leadership team in Delhi with the appointment of Amit Shankar as the National Creative Director. Amit joi... Read more


Lowe Lintas Bangalore's Jenga-Themed Campaign for MRF Tyres is Strong and Stable

MullenLowe Asia Pacific, 1 month, 1 week ago

Campaign cleverly uses a game of Jenga to depict the stability of the company's tyres

India’s leading tyre manufacturer MRF has launched a new campaign. The campaign promotes MRF ZLX, the latest range of tyres specifically designed f... Read more