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Arosali Brings Michael Floersheim's Emotional Holocaust Story to Life

Ogilvy & Mather UK, 4 days, 20 hours ago

The pro bono project from Ogilvy Berlin, 'Arosali- the Bear of Hope', will raise cash for the charity Kinderträume e.V.

While developing a campaign for Spielzeux, Ogilvy came across the original Arosali from 1942 in an exhibition in the Netherlands. The story of Mich... Read more


AvL Gets Away With Anything in New Audi Campaign, 4 days, 22 hours ago

The #hardtocatch campaign comes from German agency Aimaq von Lobenstein

The Berlin-based agency Aimaq von Lobenstein (AvL) has shot an approximately two-minute short film with a cinematic feel for Audi. The film feature... Read more


A Muscle-bound Chatbot Stars in New Campaign for German Bank Sparkasse, 1 week, 3 days ago

Harald Zwart directs latest work from Jung von Matt/Spree

In its latest campaign, Sparkasse, Germany’s oldest and best-known bank, is using a chatbot that explores the boundaries of what is feasible like n... Read more


Serviceplan Launches Third Edition of TWELVE Magazine

Serviceplan, 1 week, 6 days ago

TWELVE offers readers insight into the major questions that dominate advertising

Big topics, big names: the people and topics that shaped the past year are brought together once more in the Serviceplan Group's 2017 magazine. The... Read more

5 minutes with...

5 Minutes with… Andreas Laeufer

Leo Burnett Europe, 2 weeks, 3 days ago

The Head of Berlin-based design agency Leo Burnett Laeufer on founding Tank magazine, the birth of boutique publishing and sweeping up awards for the Oh!Saft bottle design

Andreas Laeufer was the brains and creative firepower behind Tank, a UK-based independent magazine which, in 1998, pioneered the trend of boutique ... Read more

Super Bowl

Arash Safaian on Composing the Poetry of Flying for the Super Bowl

Manners McDade, 3 weeks ago

German-Iranian Composer Arash Safaian scored the Turkish Airlines Super Bowl Commercial

Neue Meister artist Arash Safaian composed the music for this year's Turkish Airlines Commercial, aired during SuperBowl 51, the most revered adver... Read more

Opinion and Insight

Serviceplan Moves Onward With 'Future Marketing - Media in Transition 2017'

Serviceplan, 3 weeks, 2 days ago

The first event of the year was attended by leading lights of the Hanseatic publicity scene

"Future Marketing – Media in Transition 2017" was the theme of the Serviceplan Group's New Year reception held on 2 February in Hamburg. The O... Read more

Hires, Wins & Business

Soundtrack Licensing Platform MUSIC.FILM Launches, 3 weeks, 6 days ago

New platform provides a destination for licensing great film scores for secondary usage across all media types

Today, film soundtrack licensing platform MUSIC.FILM announces its launch. Brought to you by Cutting Edge Group, and with over 10 years experi... Read more


Bestads Six of the Best Reviewed by Mark Hendy, ECD, Grey, Germany, 3 weeks, 6 days ago

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

BEST TVAlways feels wrong as a creative director to not feedback on all ideas presented. And in film all deserved credit in some way this week.... Read more

Opinion and Insight

We Need to Talk About Resolutions, 1 month, 2 weeks ago

Global creative director Cass Zawadowski on the resolutions we should be making collectively, as an industry

Like most, I said goodbye / good riddance / ciao to 2016 and welcomed 2017 with hope and optimism. In fact, I had more than arms wide open. I had a... Read more