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The Influencers

The Internet is a Schoolyard. Choose Your Corner Wisely

Havas Dusseldorf, an hour ago

INFLUENCER: Havas Düsseldorf's Ramon Scheffer reveals his favourite community on the interwebz - 9GAG

I noticed something going on around my circle of friends, workmates and the people I meet (wherever you meet people these days): Wherever I go, the... Read more

Creative

Škoda Motorsport is 1, 2, 3 Times a Winner in New Satirical Campaign

Tracks & Fields, 2 days ago

For the spot, music supervision company Tracks & Fields sourced a performer to re-record Lionel Richie's iconic vocals

Taking a novel approach to celebrate the gritty, adrenaline-fuelled thrills of rally driving, Czech car manufacturer Škoda Auto turned to the ... Read more

Creative

Flamethrowers, Ice Hockey and The Mars Volta Feature in Film 'Thick Lashes Of Lauri Mäntyvaara'

Tracks & Fields, 2 days ago

Track and Fields' chose “Intertiatic Esp” by The Mars Volta for a key scene in the Finnish movie about love and rebellion

Tracks & Fields' latest film sync licensing project, Thick Lashes Of Lauri Mäntyvaara (Lauri Mäntyvaaran tuuheet ripset), is the debut feature ... Read more

The Essential List

The Essential List: Sven Hoffmann

V8 Filmproduction, 1 week ago

The V8 Filmproduktion Berlin founder is an exhibited photographer and you’ll likely find him riding one of his two motorcycles

Sven Hoffmann began life in film as both a producer and director before, 15 years ago, launching his own commercial production company. Since then,... Read more

5 minutes with...

5 Minutes with… Bettina Olf

Geometry Global, 1 week ago

The new CCO of Geometry Group Germany on launching the iPhone in her home country and the task of fostering “give-and-take communication”

“Experiences have become way more important than before,” Bettina Olf says when musing about her decision to join Geometry Group Germany in March a... Read more

Opinion and Insight

INSIDE TRACK: Winning Clients with Creative Ideas

Tracks & Fields, 1 week, 2 days ago

In this series Tracks & Fields deep dive into how to win new client business

Welcome to another edition of Fields & Track's INSIDE TRACK series.With each of the posts in this series Tracks & Fields deep dive into a p... Read more

Creative

Serviceplan's D&AD Award-Winning PENNY ‘Give Bag’ Encourages Shoppers to Recycle

Serviceplan, 2 weeks, 1 day ago

Customers who buy a Give-Bag at PENNY save 10 Cents every time they bring their own bag

In an effort to change the habits of millions of shoppers at PENNY stores in Germany, the ‘Give-Bag’ campaign provides an incentive for consumers t... Read more

Creative

Serviceplan and Plan.Net's 'Shoulda, Coulda, Woulda' Celebrates Ten Years of Deutschland Card

Serviceplan, 2 weeks, 2 days ago

hmmh, Plan.Net Content Marketing and Serviceplan One oversaw the design and implementation of DeutschlandCard’s anniversary campaign

‘Hätte, hätte’ (Shoulda, coulda, woulda) online films celebrate 10th birthday of Deutschland Card multi-partner loyalty scheme. Serviceplan, Plan.N... Read more

Creative

Twisted Hyper-Real Illustrations for Pro Wildlife Put Animals in Dead-End Jobs

AvL/Saint Elmo's, 3 weeks ago

AvL/SE creates a provocative and unearthly print campaign with Salamagica to highlight the everyday horror of animal imprisonment

Wild animals take the jobs that humans don’t want in a twisted new print campaign by agency AvL/SE for nature conservation organisation, Pro Wildli... Read more

Awards and Events

T&F Lufthansa Campaign Honoured at ADC Festival and Radio Advertising Awards

Tracks & Fields, 3 weeks, 1 day ago

Tongue-in-cheek spot 'Mia feiert das OTTO Shopping Festival' has received multiple awards at both events

Some great news for Tracks & Fields from ADC Festival in Hamburg, and Berlin’s Radio Advertising Award: their music placement wo... Read more