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Beck's & Serviceplan Invite Consumers to Talk to Hops

Serviceplan, 5 days, 3 hours ago

Beck’s Soundpils is brewed will hops that have been exposed to sound from consumers

Beck's fans recently had the opportunity to design their own label with the "Green Label" campaign. Now the brand is taking things one step further... Read more


Foam Studio Visualises Automotive Colour Trends for BASF’s Coating Division

foam Studio, 6 days, 8 hours ago

The Berlin-based design studio re-imagine paint like you've never seen before

Visual trend lab foam Studio embarked on a prolific exploration of trend visuals with BASF’s Coating Division. Their Automotive Colour Design team ... Read more


Treets Ask Why Did God Forget The Chocolate On Peanuts In New Film by Antoni

antoni, 1 week ago

Comedic campaign film 'God made the peanut' stars actors portraying US-American peanut farmers

Western Bromance, sun-tanned peanut farmers, chocolate coated peanuts is the new TV campaign formula for Treets – the peanut company. 'God made the... Read more


Serviceplan Public Opinion and Mediaplus Berlin Develop ‘Germany Works’

Serviceplan, 1 week, 2 days ago

Initiative promotes Germany as a business location

For customers of Germany Trade & Invest (GTAI), Serviceplan Public Opinion has developed a global Germany campaign with Med... Read more

Hires, Wins & Business

Proximity Düsseldorf Adds Two Managing Directors

BBDO Group Germany, 1 week, 2 days ago

Tim Wettstein joins as creative MD from Team One in Dallas, while Tim Holman is promoted to MD

Tim Wettstein and Tim Holman added to management team as managing directorsProximity Worldwide in Düsseldorf is growing dynamically, expanding its ... Read more

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The Influencers

The Shifting Landscape of Germany's Ad Industry

Sehsucht, 1 week, 5 days ago

INFLUENCER: Sehsucht's Frauke Fudickar on how agencies and production companies are adapting to adland's digitisation

The current advertising landscape in Germany is still largely influenced by the continuing change towards overall digitisation. Platforms and techn... Read more


Antoni Jellyhouse Breaks Advertising Rules Again for Katjes and Shows Breastfeeding Mom

antoni, 1 week, 6 days ago

New poster motif for German sweets manufacturer Katjes plays with this double standard

Naked skin in public and in advertising is completely accepted – but when a mother breastfeeds her kid in public people wrinkle their noses and com... Read more

Awards and Events

Myles Lord Joins International Panel of Judges at Ciclope Festival in Berlin

Serviceplan, 2 weeks, 2 days ago

Serviceplan Berlin Managing Creative Director Myles Lord joins an international Jury including award-winning producers, creatives and directors

The 9thedition of Ciclope Festival will take place in Berlin on 8 and 9 November, and Serviceplan Berlin Managing Creative Director Myles Lord will... Read more

Opinion and Insight

Oliviero Toscani Takes Issue with Advertising Agencies

LBB Editorial, 2 weeks, 5 days ago

Benetton’s long-time collaborator was provocative as ever speaking at Serviceplan’s Innovation Day this week

This week, Oliviero Toscani sounded eerily like Bill Hicks as he addressed a room in Munich full of marketers. “Who is in marketing here?” His ques... Read more


Postbank’s Romantic TV Spot Makes Light of Love at First Sight

Tracks & Fields, 2 weeks, 5 days ago

Lovestruck campaign by BBDO Düsseldorf was produced by Czar Film

The giddiness of love at first sight is captured in a new ingenious spot for Postbank, as envisioned by leading commercial director Bart ... Read more