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5 minutes with...

5 Minutes with… Alexander Kalchev

DDB Paris, 2 weeks, 4 days ago

ECD at DDB Paris on discovering new worlds, looking outside the box when hiring new talent and turning his hand to directing

Alexander Kalchev has been at DDB Paris for the entirety of his 10-year advertising career. In that time Bulgarian-born Alexander has advanced from... Read more

New Talent

New Talent: Maxime Bruneel

1stAveMachine, 2 weeks, 4 days ago

Filmmaker-artist reveals career highlights, inspirations and influences and what it’s like to work with Kate Moss and Diplo

Up-and-coming French director Maxime Bruneel, represented 1stAveMachine in the UK and US and Eddy in France, is not only a skilled filmmaker – he’s... Read more

Opinion and Insight

Get to Know YARD, Sid Lee’s New Urban Culture Experts

Sid Lee Paris, 2 weeks, 4 days ago

LBB’s Addison Capper chats to the niche, Parisian agency shortly after their acquisition by Sid Lee

“Rap stars are pop stars. Luxury and streetwear are best friends. Street art is contemporary art.” These are the words of YARD, the Parisian agency... Read more

The Essential List

The Essential List: Jean-Francois Sacco

Rosapark, 2 weeks, 4 days ago

Give the founder and CCO of Rosapark a ‘Jambon Beurre Cornichon’ and you have one happy chap

Jean-Francois Sacco needs nothing more than a black coffee, a kiss from his wife and “a lot of courage” to get his day started the right way. Once ... Read more

Hires, Wins & Business

OnePlus Bets on eSports with Biborg

Biborg, 2 weeks, 4 days ago

Smartphone manufacturer gets close to burgeoning eSports audience in new partnership

Digital agency Biborg has announced the launch of a partnership between its client, smartphone manufacturer OnePlus, and Fnatic, one of the key act... Read more


Honda and Sid Lee Unite to Convert Fans' Home Garages Into Dealerships

Sid Lee Paris, 3 weeks, 4 days ago

#HondaNextDoor has reached over 1 million people, generating thousands of leads, and over 3 weekends, over 1,000 people signed up

Together, Honda and Sid Lee Paris have reinvented the car sales experience. In France, the global car manufacturer lacks dealerships so Honda had t... Read more


BETC Paris' New Spot for Syfy Will Remind You 'We Are All Science Fiction Fans'

BETC Paris, 3 weeks, 5 days ago

The films were produced by Standard (Iconoclast) and will be broadcast on over 20 French channels

SYFY has gone through a re-branding in its French territory, promoted by three films created by agency BETC Paris. Science fiction is a state of mi... Read more


Nike, Kobe Bryant And Agency Yard Bring NBA Excitement To Paris with Le Quartier Operation

Sid Lee Paris, 3 weeks, 5 days ago

The multi-day event was organized by agency Yard, who are specialists in urban culture

To kick off the NBA season and celebrate its new 8-year partnership with the league, Nike came to Paris, and they brought Kobe Bryant. For three da... Read more


Biborg and The Annick Goutal House Unite to Create Beautiful and Brooding Perfume Campaign

Biborg, 3 weeks, 6 days ago

Digital agency Biborg created and produced the entire international digital campaign

Biborg has collaborated with The Annick Goutal House on the international digital launch of "Nuit et Confidences", the new perfume of the Oiseaux d... Read more


Bestads Six of the Best Reviewed by Baptiste Clinet, ECD, Herezie, Paris, 3 weeks, 6 days ago

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites

BEST TVWinner - Libresse: #bloodnormal - AMV BBDO, London. It's surprising that advertising world didn't already do it, but it's really bold an... Read more