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Creative

Groupama and Marcel Paris Drop Speed for Safety with 'The Safest Route'

lbbonline.com, 23 hours ago

Agency utilises official government data pertaining to traffic accidents for the past seven years to create LeTrajetLePlusSur.fr

Groupama is France’s first mutual insurance company. For its latest campaign, Groupama has decided to go against a data driven insurance market, us... Read more

The Influencers

Think You Know Teens? Think Again

BETC Paris, 2 days, 2 hours ago

INFLUENCER: Here's what BETC Digital's Olivier Vigneaux and Sebastien Hondusse learned by studying teens for four months

Teens. Do you get them? Well, we don’t. Or actually we didn’t until a few months ago, when we decided to embed ourselves with French teenagers for ... Read more

Creative

Havas Group Delivers The First Fully Transparent Client Facing Programmatic Solution

Havas Worldwide, 2 days, 6 hours ago

Havas Group announces the launch of CTS a game-changing programmatic solution that gives clients complete visibility and control over their campaigns

Client Trading Solution (CTS) is a client facing, fully transparent control tower displaying all programmatic trading, allowing clients to track an... Read more

Cannes Lions

Serviceplan's Mike Rogers Announced as Cannes Lions Health & Wellness Jury President

Serviceplan, 2 days, 7 hours ago

June Laffey, ECD, McCann Health, Australia and South East Asia, is Jury President for the Pharma Lions

Lions Health, Cannes Lions’ dedicated stream focused on life-changing creativity, has announced Mike Rogers, Serviceplan Health & Life Creative... Read more

Creative

Libération And JWT Paris Created a Human Search Engine to Fight Fake News

J. Walter Thompson Europe, 6 days, 23 hours ago

The site was aimed to be a source of knowledge and facts to fight against disinformation that was being spread during the French Election

With millions of results generated for each question on search engines, it’s easy for fake news to slip through and for people to be manipulated. T... Read more

Creative

DDB Paris Brings The World of Play-Doh Alive to Inspire Creativity in Children

DDB Paris, 1 week ago

The dynamic press and poster campaign was made to show the limitless potential of the modelling clay to a new generation of kids

The World of Play-Doh is our world… as it should be. A world born out of dreams. Born out of the limitless imagination of kids. A world you can sha... Read more

Your Shot

Your Shot: How Rosapark and Thalys Bottled 64 Scents from Across Europe

Rosapark, 1 week ago

The low down on inspiring future adventures with the power of smell

The relationship between the sense of smell and emotional memory is a fascinating one. Because of a quirk of our brain’s anatomy, scents can trigge... Read more

Awards and Events

Lions Innovation 2017 Programme Announced

lbbonline.com, 1 week ago

Global start-ups take centre stage in the Discovery Zone, the space supporting early-stage tech to thrive

Lions Innovation is the two-day specialist event taking place as part of the Cannes Lions International Festival of Creativity in June.Live tech de... Read more

Hires, Wins & Business

BETC Paris Adds New Creative Talent

BETC Paris, 1 week, 1 day ago

Alexis Benoit, Stephan Schwarz & Jacques Decazes, David Derouet and Axel Orliac and Laurent Dravet join the team

Following the move to its new office building, Les Magasins Généraux, BETC Paris announces the hiring of six new creatives, who will work under the... Read more

Awards and Events

Vivendi Announced as Lions Entertainment Main Sponsor

lbbonline.com, 1 week, 1 day ago

The global content and media group showcase power of content, bringing Hollywood stars and industry legends to the festival stages

Lions Entertainment, the specialist two-day event dedicated to the future of the entertainment industry, on June 21-22 as part of the Cannes Lions ... Read more