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Your Shot

Turning Product Placement Upside-Down to Make Finland’s Biggest Ever Movie

hasan & partners, 2 months, 2 weeks ago

Oscar-hopeful director Aku Louhimies and hasan & partners’ Eka Ruola explain how their pioneering model funded national epic movie ‘The Unknown Soldier’

‘The Unknown Soldier’ (‘Tuntematon Sotilas’) is an important film for Finland. Based on the beloved novel by Väinö Linna and directed by Aku Louhim... Read more


TBWA\Helsinki Introduces World’s First Taxi That’s Payable by Singing

TBWA\Helsinki, 2 months, 2 weeks ago

‘Singalong Shuttle’ is a campaign for emission-free taxi service Fortum

What if you could pay your ride by singing? Fortum, along with its agency TBWA\Helsinki, has launched Singalong Shuttle, combining rideshares with ... Read more


Instrumentarium Releases Touching Ode to Old Age ‘Summer of Love’, 2 months, 3 weeks ago

Older generation take centre stage in new ad for Finnish brand

The original summer of love was celebrated just over half a century ago in 1967. Finnish optician chain, Instrumentarium, has launched their new ca... Read more

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The Influencers

My Lion Will Go On

TBWA\Helsinki, 3 months, 1 week ago

INFLUENCER: TBWA\Helsinki's Jyrki Poutanen looks back at Lion-worthy work that matters for the planet

There’s been several Cannes Lions winner predictions around already. A few industry pets have been unofficially appointed and I really can’t argue ... Read more


Finnish Wakeboarder Breaks World Record and National Record Twice in Same Day

TBWA\Helsinki, 3 months, 3 weeks ago

The brand stunt by TBWA\Helsinki for Finish energy company Fortum goes wrong, but then right after all

How about attempting a world record in water sports just days after the ice has melted in the Baltic Sea? And if that wasn’t grueling enough, imagi... Read more

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The Influencers

Internet Killed the Paid Media Star

TBWA\Helsinki, 4 months, 2 weeks ago

INFLUENCER: We should spark discussions, not make ads, writes TBWA\Helsinki's Ville Ohtonen

I was a clinically curious kid.My constant inquiries concerning things like stone age men, Asian geography, or the development of electric guitars ... Read more

Hires, Wins & Business

Arif Samaletdin Appointed as Managing Director of Mirum Finland

Mirum, North America, 4 months, 4 weeks ago

Previous head of the Helsinki office Markus Hakala will continue to contribute to Mirum's future as part of the company board

Mirum Helsinki has announced that their new Managing Director is Arif Samaletdin.Arif has worked for Mirum for 13 years and for the last 3.5 years ... Read more

5 minutes with...

5 Minutes with… Jyrki Poutanen

TBWA\Helsinki, 5 months ago

Partner and CCO at TBWA\Helsinki on an addiction to music, a Spinal Tap moment early in his career and happiness at a decline in buzzwords

Jyrki Poutanen’s first foray into advertising didn’t quite go to plan – a mix-up at the printers left him with indoor displays for McDonald’s one t... Read more


Teen Maternity Clothing Campaign Recognised with ADCE’s Creative Distinction Award

hasan & partners, 5 months, 2 weeks ago

hasan & partners’ campaign for Plan International Finland raises awareness of child and teenage pregnancy in developing countries

Plan International Finland recently commissioned one of Finland’s most respected fashion designers, Paola Suhonen, to create a clothing collec... Read more


Finnish Newpaper Helsingin Sanomat Releases New App

TBWA\Helsinki, 5 months, 2 weeks ago

TBWA\Helsinki's powerful films showcase poignant stories about our digitalised society

Does knowledge equal understanding? Are data and information equivalent things?Today, information is abundant – but understanding is sparse. When w... Read more