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The Influencers

Snapchat’s Cheeky Wheel of Fortune: Augmented Reality’s Fluctuating Forecasts

Publicis One, 2 months ago

INFLUENCER: Is Snapchat facing some distinct growing pains? Publicis One's Fuad Ahmad explores

At the 2017 Cannes Lions Festival, a giant yellow Ferris wheel stood perched at the foot of the iconic red carpet leading to Cannes’ Palais des Fes... Read more

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The Influencers

Pokemon Go, Unicorns, and The Augmented Reality Gold Rush

Publicis One, 2 months, 1 week ago

INFLUENCER: Fuad Ahmad explores the challenges and opportunities of AR that humanity has to confront

The first person to die while playing Pokemon Go was a teenager in Guatemala who was shot multiple times as he and his friend wandered through an u... Read more

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The Influencers

Ray Kurzweil, the Abundant Future, and How 'AI Eats Data For Breakfast'

Publicis One, 2 months, 3 weeks ago

INFLUENCER: Fuad Ahmad discusses the imminent arrival of widespread and affordable AI and its impact

"There’s one thing about the future that’s remarkably predictable, and it’s this: I call it the law of accelerating returns: the price performance ... Read more

Creative

Colombian Ministry of Defence's #ToysVSGuns Project Protects Kids from Life of Crime

MullenLowe Latam, 4 months, 1 week ago

The social experiment aims to end child recruitment into gangs and change attitudes amongst wayward youths

On 24th November 2016, President Juan Manuel Santos of Colombia signed the agreement that would end more than 50 years of armed conflict with the F... Read more

Creative

Geometry Creates Beautiful Posters That Transform Into Nets To Help Save The Caribbean Eco-System

Geometry Global, 4 months, 2 weeks ago

Geometry UK and Geometry Colombia have launched the latest in the Lionfish campaign – which has landed Cannes Gold, El Oro Grand Prix, FIAP Grand Prix, Clios, D&AD and Effies among others

Geometry UK and Geometry Colombia's new Lionfish campaign “Posters For Catching Fishermen” sees powerful communication turn into practical function... Read more

Creative

How McCann Got Colombians to 'Refill The Flag' to Drive Blood Donations

McCann LATAM, 4 months, 3 weeks ago

Agency uses the colours of the national flag to bring Colombia’s citizens together around an important cause

The #AmarilloAzulyYo (#YellowBlueAndI) campaign from McCann Colombia was launched in October 2016 to coincide with the peace agreement signed by th... Read more

Creative

How Geometry Global Used Fruity Aphrodisiacs to Save Endangered Animals

Geometry Global, 5 months ago

Agency uses Chontaduro fruit to create a new brand that would appeal to the Chinese buyer of erotic merchandise and aphrodisiacs

Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of $19 billion USD. The demand for aphrodisiac... Read more

Creative

JWT's Breastfeeding Mannequins Challenge Prejudice in Colombia

J. Walter Thompson LATAM, 5 months, 1 week ago

Agency teams with healthcare company Abbott to change perception of breastfeeding mothers

Even though breastfeeding in public is normal in many countries, in Colombia it’s still an issue. In the last year, hundreds of mums have been hara... Read more

Creative

McCann Colombia's 'Titans Boot Camp' for Step Ahead Gym Chain Combines Fitness and Charity

McCann Worldgroup, 5 months, 3 weeks ago

The intensive Step Ahead program is for Colombians who are busy but want to stay in shape and also want to find time to help others

In June 2016, McCann Colombia worked with Step Ahead, one of the biggest gym chains in Colombia, to launch Titans Bootcamp, an ultra-fitness traini... Read more

Opinion and Insight

Bogotá: Why Colombia’s Capital Is Open For Global Business

LBB Editorial, 6 months ago

LBB’s Addison Capper chats to the local investment agency, Invest in Bogotá, and discovers a creative industry with bags of potential

Colombia is a country undergoing immense change. Lying at the tip of South America, the country is set for a peaceful future after more than 50 yea... Read more