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Creative

How Geometry Global Used Fruity Aphrodisiacs to Save Endangered Animals

Geometry Global, 3 hours ago

Agency uses Chontaduro fruit to create a new brand that would appeal to the Chinese buyer of erotic merchandise and aphrodisiacs

Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of $19 billion USD. The demand for aphrodisiac... Read more

Creative

JWT's Breastfeeding Mannequins Challenge Prejudice in Colombia

J. Walter Thompson LATAM, 1 week, 2 days ago

Agency teams with healthcare company Abbott to change perception of breastfeeding mothers

Even though breastfeeding in public is normal in many countries, in Colombia it’s still an issue. In the last year, hundreds of mums have been hara... Read more

Creative

McCann Colombia's 'Titans Boot Camp' for Step Ahead Gym Chain Combines Fitness and Charity

McCann Worldgroup, 3 weeks ago

The intensive Step Ahead program is for Colombians who are busy but want to stay in shape and also want to find time to help others

In June 2016, McCann Colombia worked with Step Ahead, one of the biggest gym chains in Colombia, to launch Titans Bootcamp, an ultra-fitness traini... Read more

Opinion and Insight

Bogotá: Why Colombia’s Capital Is Open For Global Business

LBB Editorial, 1 month ago

LBB’s Addison Capper chats to the local investment agency, Invest in Bogotá, and discovers a creative industry with bags of potential

Colombia is a country undergoing immense change. Lying at the tip of South America, the country is set for a peaceful future after more than 50 yea... Read more

5 minutes with...

5 Minutes with… Francisco Samper

MullenLowe Latam, 3 months, 1 week ago

MullenLowe Group Regional Director, Latin America, Co-Founder and President, MullenLowe SSP3

When Francisco Samper co-founded SSP3, alongside Jose Miguel Sokoloff and Humberto Polar, his vision was to build an agency that put creativity at ... Read more

Opinion and Insight

This Is The Best Work from Colombia’s 2016 ElDorado Festival

LBB Editorial, 6 months ago

LBB’s Addison Capper reports from on the ground in Bogotá

After more than 50 years of war between the government and FARC guerrilla forces, Colombia is experiencing a pivotal moment of change. A second pea... Read more

Opinion and Insight

Fernanda Romano on How to do Good as a Brand in 2016

LBB Editorial, 6 months ago

LBB’s Addison Capper chats with Fernanda Romano, Strategy & Creative Partner at Malagueta, Brazil, at the ElDorado Festival in Bogotá

“Our new OS is the one that shows the establishment our butts. We are rebels. We have never been so rebellious.” Those were the words yesterda... Read more

Opinion and Insight

How Creativity Can Help Shape a New Life as Colombia Prepares to Sign Peace Treaty

LBB Editorial, 6 months, 1 week ago

ElDorado Festival’s Executive Director Paula Feged chats to LBB ahead of the event kicking off at the weekend

The ElDorado Festival was launched to celebrate the best of the best within Colombian advertising. As it gears up to kick off for its fifth year, t... Read more

Creative

DDB Colombia's 'Sugar Wings' Campaign for ExxonMobil Takes Off

DDB Worldwide, 6 months, 3 weeks ago

The uplifting spot was directed by the award-winning Adriana Laham

Working under a new strategy, globally aligned by the Houston Office, DDB Colombia created the spot “Sugar Wings” for the fuel Brand.A one-minute i... Read more

Awards and Events

Get Inspired at the ElDorado Festival in Colombia

lbbonline.com, 6 months, 4 weeks ago

Festival will be taking place in Bogota on November 18th to 22nd

Bogotá will be the epicentre of creativity hosting the 5th edition of the ElDorado Festival, which will take place on November 18 - 22 at the Chamb... Read more