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LEGO Technic Launches First Live Brand Experience in China

Jack Morton, 1 month, 2 weeks ago

Global brand experience agency Jack Morton is behind the project that showcases Technic's functional systems

This weekend saw the launch of LEGO Technic’s first live brand experience in China. The activation is taking place at Indigo, Beijing and runs th... Read more


BBH China Targets Millennials in Campaign for Diamond Producers Association

BBH Shanghai, 1 month, 2 weeks ago

DPA was formed by seven of the world’s leading diamond mining companies

BBH China has rolled-out a launch campaign for Diamond Producers Association (DPA) that seeks to strengthen desire for diamonds amongst millennial ... Read more

Hires, Wins & Business

Publicis Communications Bolsters Leadership Team in Beijing

Publicis Worldwide, 1 month, 2 weeks ago

Ken Fang appointed as managing director as Zhao Fei is named creative partner

Publicis Communications Beijing announces the appointment of Ken Fang as managing director of Publicis WorldWide, Saatchi & Saatchi and Team On... Read more


Geometry Japan's New Film for Coleman Inspires Japan to Come Together

Geometry Global, 1 month, 3 weeks ago

Film champions the power of camping to strengthen bonds with our loved ones and relax

Coleman Japan Co., Ltd. (hereinafter Coleman) has released its new brand movie created by Geometry Global Japan. With the new slogan “Light Up”, it... Read more


Nike Dares China to Rule The World of Football in New Campaign

Hamlet, 2 months ago

Produced by Hamlet, with creative by W+K Shanghai 'Dare to Become' envisions a future where the greatest football player is Chinese

As World Cup fever gripped the world China, once again, watched from the sidelines. The last time China even made the tournament was all the way ba... Read more


Geometry Global Korea Appoints Young Kim as Executive Creative Director

Geometry Global, 2 months ago

Previously, Young worked at Hakuhodo Japan, winning and operating Coca-Cola, Toyota and more

Young Kim, a multifaceted artist whose work spans from fashion exhibition to commercial directing, joined Geometry Global Korea as the Executive Cr... Read more


BBH China's Quirky Mento's Campaign Challenges Chinese People to Make Real Life Connections

BBH Shanghai, 2 months, 1 week ago

The experiment was carried out in a café in Kuala Lumpur that attracts a broad mix of clientele

BBH has been working with Mentos globally for multiple years, and succeeded in building a substantial social media following for the international ... Read more


W+K Shangai Turns An Everyday Dad into The Matrix's Neo for BMW's All-New X3 Campaign

Wieden+Kennedy Shanghai, 2 months, 1 week ago

Fourteeen minute film was released on 'Father's Day' under the banner that it's the reliable car for reliable people

For the launch of The All-New BMW X3, BMW wanted to celebrate the spirit of reliability by transforming a loving and dedicated father into a superh... Read more


Mullenlowe Shanghai's Dulux Campaign Challenges China to Take Care of Nature

MullenLowe Asia Pacific, 2 months, 2 weeks ago

'Return Your Home to Nature' is aimed at consumers throughout Mainland Chinato inspire them to create a safe and healthy living environment

MullenLowe Shanghai has launched a new campaign for AzkoNobel’s Dulux Forest Breath BioCare Paint.Utilising both TVC and print, the new product lau... Read more


Stink's Nieto Directs Brilliantly Bizarre WuFangZhai Spot

Stink, 2 months, 2 weeks ago

Produced by Stink Beijing, 'Grainmen' visualises rice grain odyssey from source to dumpling

Chinese food company Wu Fang Zhai has worked with Social Lab Beijing and Stink Beijing to create a story to convey the precious source and selectio... Read more