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Creative

Who Knew a Bloody Backside Could Look So Cute?

Cheil Worldwide, 1 month, 2 weeks ago

Cheil Beijing launches animated 'Butty & Belly' characters to promote Gangtai’s new anti-haemorrhoid patch

A cute animated backside and an animated belly character, called Butty & Belly respectively, feature in a campaign to promote the Gangtai’s new... Read more

Hires, Wins & Business

Reebok Hires Hottest Grandpa to Support Their Best Fitness Brand in China Campaign

Ogilvy & Mather Asia Pacific, 1 month, 3 weeks ago

Reebok are creating China specific fitness product ranges and aim to become leader in that market

Global fitness leader Reebok teamed up with China’s “hottest” grandpa, Wang Deshun, in Beijing this afternoon for an event to kick off its bold new... Read more

Hires, Wins & Business

ALDI Partners with Ogilvy & Mather Shanghai for Market Entry into China

Ogilvy & Mather Asia Pacific, 2 months ago

Agency is charged with developing ALDI’s brand strategy and integrated launch communications for the market

ALDI has appointed Ogilvy & Mather Shanghai as its agency of record to manage its market entry into China. Ogilvy will be charged with developi... Read more

Hires, Wins & Business

Mirum Acquires 3Ti Solutions in China

Mirum, North America, 2 months ago

3Ti’s clients include China CITIC Bank, Bank of Communications and Mastercard

WPP announces that its wholly-owned operating company Mirum has agreed to acquire 3Ti Solutions Inc (“3Ti”) in China. 3Ti will be rebranded as Miru... Read more

Hires, Wins & Business

Havas China Appoints Icy Li Yuhong as Shanghai MD

Havas Worldwide, 2 months, 1 week ago

Former Head of Strategy Integration and Chief Strategy Officer, Digital for Publicis Groupe Shanghai Moves to Havas

Havas China today announced the appointment of Icy Li Yuhong as the new Managing Director of Shanghai operations.  In her new role, Icy Li wil... Read more

Hires, Wins & Business

adidas Sees Greater Success in Greater China

Ogilvy & Mather Asia Pacific, 2 months, 2 weeks ago

adidas expects ongoing strong top- and bottom-line expansion in 2017

Adidas is currently celebrating its 1st Year of 'Creating the New' Strategy and announces record-breaking sales in China in 2016.In 2016, sales in ... Read more

Creative

Y&R Shanghai is Looking For a ‘Burger Queen’ This International Women's Day

Y&R - Asia, 2 months, 2 weeks ago

Burger Queen campaign breaks the internet with 60 million views

Burger King today launched its world’s first ‘Burger Queen’ campaign for International Women’s Day, in partnership with Y&R Shanghai.Prompted b... Read more

Your Shot

Your Shot: How The Sweet Sound of Music Is Lowering Sugar Consumption in China

LBB Editorial, 2 months, 3 weeks ago

Beijing Dentsu on creating a soundtrack along with the University of Oxford that tricks the brain into thinking foods and drinks are sweeter

As China’s economy has undergone massive growth, its inhabitants’ taste buds have begun adapting to a more westernised diet. Unfortunately, there’s... Read more

Hires, Wins & Business

Y&R Beijing Wins XTEP Sportswear Business

Y&R - Asia, 2 months, 3 weeks ago

Agency will cover brand, product categories strategy and creative development from 2017 to 2019

Y&R Beijing has been appointed AOR for Xtep, the third-biggest Chinese sportswear brand by market share. The scope of the deal is to cover bran... Read more

Creative

Kellogg's Celebrates the Year of the Rooster With New Artwork

lbbonline.com, 3 months, 4 weeks ago

The cereal brand has redesigned its iconic logo

To celebrate this year’s Chinese New Year Kellogg’s farm yard favourite Cornelius has undergone an oriental make-over appearing on a range of limit... Read more