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Nike China's Reactland Campaign Takes Runners into Dream-Like Video Game, 4 days, 15 hours ago

Created by W+K Shanghai, the immersive experience allows people to enter fantasy world 'Reactland' and trial new shoes

Nike reinvented cushioning with NIKE REACT technology for the new Nike Epic React running shoes. It’s a shoe that combines bounciness and softness,... Read more

Hires, Wins & Business

Sam Sterling Appointed as Managing Director of AKQA Shanghai

AKQA, 2 weeks, 5 days ago

Sam previously held senior roles at social marketing firm Tiger Pistol and trade body the Victorian Chamber of Commerce and Industry

Sam Sterling has been appointed Managing Director of AKQA’s Shanghai studio, leading the team of 50 people. With more than ten years’ experience in... Read more

Opinion and Insight

What Does Lunar New Year Really Mean to Agencies Across Asia?

LBB Editorial, 1 month ago

From Korea to Malaysia, industry experts give us the insight into the nuances across the region

People in the West might know it best as Chinese New Year, but the Lunar New Year is a big deal across much of East and South-East Asia. Like many ... Read more

Your Shot

How Range Rover Battled the Dragon in China

LBB Editorial, 1 month ago

Spark44 and Sam Brown headed to China’s Heaven’s Gate for a terrifying stunt and some beautiful content, writes LBB’s Laura Swinton

99 twisting turns alongside sheer vertical drops, racing along a road the locals liken to a white dragon. 999 steps up a 45-degree stone staircase ... Read more

Influencer Icon

The Influencers

Chinese New Year is China’s Advertising Super Bowl

Ogilvy & Mather Asia Pacific, 1 month ago

INFLUENCER: Ogilvy's Chris Reitermann examines the wave of creativity that's emerged during CNY

Chinese New Year is the big date in the advertising calendar. While in the past this has been largely around the massively popular and highly rated... Read more


Apple’s Moving Tale of Motherly Love and Dedication Marks Chinese New Year, 1 month ago

The 7-minute short film was directed by Peter Chan to showcase the iPhone X’s filmmaking potential

To coincide with the festivities of the Chinese New Year, Apple have released a poignant short film showcasing the power of their iPhone X.The holi... Read more

Hires, Wins & Business

Saatchi & Saatchi Shanghai Wins Kraft Heinz China’s Creative Business

Saatchi & Saatchi Worldwide, 1 month ago

Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Sa... Read more

Hires, Wins & Business

Geometry Global Introduces New Brand Identity and Logo

Geometry Global, 1 month ago

New brand identity was created in-house by Geometry team in Hamburg, Germany and includes a new logo word mark and monogram

Geometry Global, a brand experience agency operating in 56 markets around the world, 19 cities in Asia Pacific, today unveiled a new brand identity... Read more

Hires, Wins & Business

Takho Lau Joins DDB China as ECD, Managing Partner of Guangzhou and Beijing

DDB Group Asia Pacific, 1 month, 1 week ago

Takho was previously ECD at Leo Burnett Shanghai

DDB China has announced the appointment of Takho Lau who joins the company today as ECD and Managing Partner of Guangzhou and Beijing. Takho will p... Read more

Hires, Wins & Business

Serviceplan China Wins Four New Clients with CCO Chong Kin and MD Marcus Ma at the Helm

Serviceplan, 1 month, 1 week ago

CCO Chong Kin and MD Marcus Ma remain at the helm of Serviceplan china and oversaw these recent business wins

Fulfilling the mission of Serviceplan to focus on accelerated globalisation and increased emphasis on the importance of the Chinese market, are the... Read more