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Hires, Wins & Business

Huge Makes Several Key Hires in Toronto

Huge, 1 day, 14 hours ago

Agency expects to increase its Canadian headcount by 20% in the next six months

To support the existing and future work Huge is doing for its clients in the Canadian market, the agency has made several new hires in the region a... Read more

Creative

HomeEquity Bank Empowers Retirees to Stay Put with Cheeky New Campaign

Zulu Alpha Kilo, 1 day, 14 hours ago

Zulu Alpha Kilo launches new brand platform and fully integrated campaign

After posting record mortgage numbers in 2017, HomeEquity Bank, providers of the CHIP Reverse Mortgage, announced the launch of a new brand platfor... Read more

Hires, Wins & Business

Zulu Hires Two Award-Winning Creative Directors and Beefs Up Creative Team

Zulu Alpha Kilo, 6 days, 19 hours ago

Irfan Khan and Susie Lee have joined Zulu from BBDO and J. Walter respectively while Michael Siegers and Jacob Gawrysiak have been promoted to ACDs

After a series of new business wins and growth from existing clients, including Tim Hortons, Betadine, Michelle’s RawFoodz and Consonant Skin Care,... Read more

Creative

Consonant Skincare Reveals The Beautiful Skin Of Queen Street

Zulu Alpha Kilo, 1 week, 5 days ago

To introduce themselves to the Queen West area, Consonant took over the neighbourhood with ambient coupons and wild postings developed by Zulu Alpha Kilo

To launch their third brick-and-mortar store, Consonant Skincare and Zulu Alpha Kilo saw an opportunity to show Toronto’s trendy West Queen West ne... Read more

Creative

Eager Animated Beaver Shares a Cautionary Tale in Ontario Power Generation Spot

The Hive, 1 week, 6 days ago

The Hive creates an animated fish tale with a twist to raise awareness for dam safety

Catching 'the big one' is the dream of every fisher. Whether novice or pro, those in search of a prize catch will often to go great lengths. For Da... Read more

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The Influencers

The Agency of Change: My Cannes Lions 2018

RPA, 2 weeks ago

INFLUENCER: RPA's Krystle Mullin on the paragons of change that can make a difference in agencies

It’s hard to imagine change in a place that’s been the same for so long. If you’ve ever been to Elk City, Oklahoma, then you’ll know what I me... Read more

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The Influencers

The Reality Complex: Creating for an Augmented World

We Are Royale, 2 weeks, 6 days ago

INFLUENCER: We Are Royale's Loren Judah dives deep into the future of mixed reality

In part one of the Reality Complex, We Are Royale's Loren Judah introduced the idea of an alternate reality layered over our own. This wo... Read more

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The Influencers

Cannes 2018: Why it's Okay for Creative to Not Have a Point

LP/AD, 1 month ago

INFLUENCER: Amidst agency shifts, LP/AD's Alex Shifrin says we'll always have Cannes

As management consultants disparage the agency model all the while continuing to create what are in fact agencies to gobble up agency revenue, we i... Read more

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The Influencers

Catching AI, Before AI Catches Us

Cheil Canada, 1 month ago

INFLUENCER: Tread carefully into the world of artificial intelligence, writes Cheil Canada president Matthew Cammaert

In Greek mythology Proteus was the prophetic knower of all things past, present and future, and would shape-shift in order to avoid revealing his k... Read more

Awards and Events

Canada's CASSIES Joins Global Effie Awards Network to Become Effie Canada

The Marketing Standard, 1 month ago

Move will allow Effie to root deeply in Canada and expand its reach to more marketers in the region

The CASSIES Awards, which have honoured marketing ROI in Canada since 1993, are joining the global Effie Awards network to become Effie Canada. The... Read more