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New Talent

New Talent: Julia Velo

FCB Brasil, 5 days, 13 hours ago

FCB Brazil copywriter on a ‘calculated accident’ and how childhood boredom sparked her creativity

Julia Velo’s pathway to advertising was, in her words, “a calculated accident”. That might sound like an oxymoron but when you hear her reasoning w... Read more

Creative

Vellas Portrays the Fight of Female Artists in Film for Brazilian Museum

Salado, 5 days, 14 hours ago

Saigon director works with F/Nazca Saatchi & Saatchi on striking film for Pinacoteca de Sao Paulo

F/Nazca Saatchi & Saatchi and director Vellas show the fight of female artists in this beautiful campaign for the Pinacoteca de Sao Paulo galle... Read more

Creative

This Harrowing Film Highlights the Polarisation of Politics Today

lbbonline.com, 6 days, 14 hours ago

Energy BBDO launches in Brazil with campaign for CBN that uses a shocking metaphor around execution

Having just launched operations in Brazil, Energy BBDO unveils its first major campaign, a film titled “Condemnations” for the CBN news radio stati... Read more

Creative

Burger King's Blank Whopper Raises Public Awareness Campaign of Blank Ballot

lbbonline.com, 2 weeks, 5 days ago

Burger consisting of just onion and mayo baffles customers to mirror the lack of political substance some voters find in the country's politic

Brazilian voters are going to the polls on Sunday in the first round of the presidential election. In an attempt to raise awareness of the importan... Read more

Creative

Brazil's Congresso Em Foco's 'Trending Botics' Monitors Political Bots

FCB Brasil, 3 weeks, 4 days ago

The initiative, created by FCB Brasil, will reveal artificial political engagement through the end of the Brazilian elections

Nearly 20% of all political discussions on social networks are influenced by internet bots, according to a study by FGV/DAPP. These programs, known... Read more

Creative

JWT Brazil's Olympikus Campaign Invites Us All to Play Like Kids

lbbonline.com, 4 weeks ago

New Olympikus project for the Kids line, conceived by J. Walter Thompson Brazil, encourages parents to make time to experience their children's childhood

Anyone who watches the short film for the launch of the new Olympikus Kids collection will want go home earlier to play with their kids. The campai... Read more

Creative

FCB Brasil's 2018 Brazilian Creative Club Festival Releases Brooding Film

FCB Brasil, 1 month ago

Film using visual metaphors to portray a perpetual dilemma of humanity was directed by Manu Mazzaro and produced by Saigon

The campaign by FCB Brasil marks the 7th edition of the Brazilian Creative Club Festival, which will take place between September 22 and ... Read more

Creative

Heinz's Bacon Ketchup Launch in Brazil May Be The Tastiest Campaign Ever

Africa, 1 month ago

Made by agency Africa, edible bacon bearing the campaign slogan was sold during Bacon Day week

Heinz is launching its caramelised onion and bacon ketchup in Brazil and to speak directly to those crazy for this delicacy, ad agency Africa and H... Read more

Hires, Wins & Business

FCB Health Network Launches First Ever Latin American Offering

lbbonline.com, 1 month, 3 weeks ago

Office launches in Brazil with appointment of duo Diego Freitas and Mauro Arruda as co-managers

FCB Health Network, the 2018 Cannes Lions “Healthcare Network of the Year,” today announced the launch of FCB Health Brasil, its first-ever dedicat... Read more

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The Influencers

Inspiration: An Obsession with Others

Africa, 2 months ago

INFLUENCER: Africa’s Sophie Schonburg explains the variety of inspiration that most motivates her

How many ways are there to tell a story? Countless, you’d say. And you are absolutely right. But I’d answer three:1. Badly2. Correctly (the worst o... Read more