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Creative

DigitasLBi Belgium Wants Your Help Naming Beyoncé and Jay-Z's Twins

Publicis One, 6 months ago

HelpBeyonce.com lets you suggest baby names for the new Carter twins

With two new Carters on the way, all eyes are set on Beyoncé and Jay-Z: the two are expecting twins in mid-June. And since celebrities are known fo... Read more

Community Corner

Euro Effies Supports Positive Change Marketing with New Category

European Association of Communications Agencies, 6 months, 2 weeks ago

Positive Change Effies reward and celebrate the brands and non-profit organisations that are promoting good through marketing communications

For the first time this year, the Euro Effies, Europe’s leading Marketing Effectiveness Awards for multi-market campaigns, is introducing a new Pos... Read more

Creative

Publicis Brussels Colours Outside The Lines For ‘Hello bank!’

Publicis Worldwide, 7 months, 1 week ago

Bold campaign for the mobile bank from BNP Paribas Fortis

Hello bank!, the mobile bank from BNP Paribas Fortis, called upon Publicis Brussels to strengthen her image within the target group of 18 to 35-yea... Read more

Opinion and Insight

RCRD: A Conversation with Hiele

CORD, 7 months, 2 weeks ago

Part of an ongoing series of RCRD magazine interviews, the Antwerp native discusses Belgium's electronic heritage and the manic non-conformity of his music

You would be forgiven for thinking that Belgium has never really been at the cutting edge of electronic music. Long overshadowed by its German and ... Read more

Community Corner

European Ad Industry Rides Confidence Wave to Start 2017

European Association of Communications Agencies, 8 months ago

EACA will publish the next edition of the European Advertising Business Climate Index in May 2017

Business confidence levels in the European advertising and marketing industry continue to rise for the third consecutive quarter reaching +19 in Ja... Read more

Awards and Events

Euro Effies Call for Entries Opens

lbbonline.com, 9 months, 2 weeks ago

The final closing date for entries is 3 pm (15h00 CET) on Wednesday, 24 May 2017

The Euro Effie Awards, the gold standard in marketing communications effectiveness since 1996, have announced the call for entries for the 2017 com... Read more

Creative

'Let It Snow' Receives a New Meaning in This Harrowing Red Cross Film

lbbonline.com, 10 months ago

Duval Guillaume creates deeply moving film set to Dean Martin's Christmas classic

With the help of Belgian ad agency Duval Guillaume, The Red Cross Flanders has launched a deeply moving video this holiday season: a classic feel-g... Read more

Creative

Publicis Brussels Highlights The Real Mannequin Challenge In Poignant Film

Publicis Worldwide, 10 months, 4 weeks ago

The powerful video was created for ALS League Belgium

The past few weeks it has been impossible to ignore the new internet hype called “The Mannequin Challenge”. Between the many different viral videos... Read more

Awards and Events

Winners Announced for the IMC European Awards 2016

lbbonline.com, 11 months ago

Irish agency Guns or Knives stands out with grand total of 14 awards

81 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 31 agencies from 5 countries... Read more

Creative

DDB Brussels And IKEA Show Us The Essence Of Christmas

DDB Worldwide, 11 months, 1 week ago

The spot, dubbed 'Operation Treenapping', is directed by Bruce St. Clair

IKEA Belgium and DDB Brussels launched a contemporary Christmas tale today. The spot tells the story of three young boys who embark on an epic jour... Read more