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38 Finalists Shortlisted for the Euro Effie Awards 2018, 1 month ago

The Euro Effies is an annual competition which rewards the most effective multi-national commercial communications campaigns in Europe

38 campaigns have been selected by the first round jury to go through to the second and final round of the EACA Euro Effie Awards 2018. The Euro Ef... Read more


DDB Brussels Plays With The Weather for IKEA, 1 month, 1 week ago

IKEA and DDB created an original and graphic poster campaign to reflect the Belgian weather

Right now Belgium is enjoying a delightful early summer with very pleasant temperatures. It’s what inspired DDB Brussels to create an outdoor ‘top ... Read more


IKEA and DDB Brussels' Latest Spot Will Make You Count Sheep

DDB EMEA, 1 month, 3 weeks ago

IKEA brings nature inside with a flock of sheep

IKEA and DDB Brussels are launching the fourth and quite possibly the last television spot around the theme “Bring your living room to life.” With ... Read more


Happiness and the Belgian Foundation Against Cancer Bring the Voice of Cancer to Life

FCB EMEA, 2 months ago

Agency enlists Dutch voiceover actress Jolanda to urge people to stop using sunbeds and to warn tanners about the increased skin cancer risk

To make a radio campaign, you need to cast a voice. But what if that voice becomes the idea? The Belgian Foundation Against Cancer and Happiness ag... Read more


Parents of Road Victims Broadcasts a New Ad Whenever Somebody Dies on the Road

FCB EMEA, 2 months, 1 week ago

Powerful campaign by Happiness Brussels uses real-time data to create a series of unique radio ads

‘Parents of Road Victims’ has teamed up with FCB alliance agency Happiness to launch a year-long radio campaign you’d rather not hear. Because ever... Read more

Awards and Events

EACA Euro Effies Announces 2018 Jury, 2 months, 2 weeks ago

Event will be chaired by Adrian Farina, Senior Vice President Marketing at Visa Europe

The jury for the 2018 Euro Effie Awards has been announced by organiser EACA, the European Association of Communications Agencies. Chaired by ... Read more

Hires, Wins & Business

Call for Entries Open for The 2018 IMC European Awards, 2 months, 2 weeks ago

IMC Awards are managed by the EACA with the support of WARC and Adforum

The European Association of Communications Agencies (EACA) and the Integrated Marketing Communications Council of Europe (IMCC) have announced the ... Read more

5 minutes with...

5 Minutes with… Dieter de Ridder

DDB EMEA, 2 months, 3 weeks ago

Creative director at DDB Brussels on the moment he decided to write ads, his passion for Dragon Ball Z and creating the second most shared ad of all time

Dieter De Ridder made his name with a piece of Belgian-made advertising that travelled the world in an instant, becoming a genuine viral moment. 20... Read more

Opinion and Insight

EACA Welcomes Increased Transparency in Platform to Business Relations, 2 months, 3 weeks ago

Regulation would introduce new rules for online platforms such as Google and Facebook obliging them to simplify their terms and conditions

Online platforms will have to become more transparent when trading with businesses, according to a proposal released by the European Commission tod... Read more


DDB's New Campaign for IKEA Belgium Encourages Us All to Make Room for Passion

DDB Worldwide, 4 months, 2 weeks ago

Figure skating-inspired spot was created in partnership with the production company CZAR and director Joe Vanhoutteghem

IKEA and DDB Brussels today launched the 3rd TV spot around this year’s theme: “Bring your living room to life”. In a new and passionate film, we s... Read more