Shop & Win - Shop & Win: A2Z Media's Mall of Qatar Campaign

​A2Z Media managed an immersive three-month marketing campaign for the Mall of Qatar, enhancing its reputation as a premier shopping and winning hub. This comprehensive campaign integrated both online and offline tactics, culminating in weekly raffle draws where participants could win luxurious cars and MOQ gift cards. The initiative was designed to mirror the mall's commitment to exceptional customer experience, thereby fostering loyalty and reinforcing its value proposition.

Challenge

Client challenge:

• Online and Offline Engagement: Elevating the Mall of Qatar's appeal as a destination for shopping and winning through engaging online content and offline events.
• Diverse Audience Reach: Targeting a broad audience spectrum, including expats, residents with middle to high incomes, Qataris, and families, particularly leveraging the proximity of Al Rayyan Hotel.
• Innovative Promotion: Navigating the challenges of COVID-19 precautions while promoting the event to encourage participation and maintain health guidelines.

Agency challenge:​

• Campaign Mechanism Communication: Clearly articulating the process for participation in the raffle draws across various digital platforms.
• Influencer Engagement: Utilizing Qatar-based influencers to maximize campaign awareness and reach across Instagram and Snapchat.
• Content Creation: Developing a mix of compelling content, including posts, animated videos, and a monthly content calendar to highlight shopping opportunities, event reminders, and the excitement of raffle draws.
• Digital Campaign Management: Executing extensive digital marketing campaigns across multiple platforms to ensure broad coverage and engagement.

Solution

• Social Media and Content Strategy: Implemented a strategic approach to content development, leveraging social media for broad engagement and utilizing a tone that was cheerful, lively, and informative. Content was crafted in both English and Arabic to cater to the diverse audience.
  
• Visual and Video Production: Developed a distinctive visual identity for the campaign, supported by a series of engaging videos covering various aspects of the event, including raffle draws and mall experiences.
• Digital Advertising: Launched comprehensive digital advertising campaigns across Facebook, Instagram, Twitter, Snapchat, YouTube, Google Search and Display, and Programmatic Advertising, ensuring optimal reach and engagement.

Impact

• Facebook & Instagram: Impressions reached 10,000,000, surpassing the initial goal and indicating a broad reach across these platforms.
• Twitter: Achieved 1,800,000 impressions, exceeding expectations and enhancing the campaign's visibility.
• Snapchat: Impressions reached 1,700,000, illustrating the campaign's effective penetration among the platform's users.
• Google Search & Display: Garnered 1,600,000 impressions, contributing to increased visibility and traffic.
• Programmatic Advertising: Achieved 600,000 impressions, indicating successful targeting and reach.
• YouTube: Impressions hit 2,000,000, demonstrating the compelling nature of video content and its broad appeal.

Ready for your success story? Let's Talk:

https://services.a2z.media/request-a-proposal

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