Highland Titles - Laird It Up
Highland Titles wanted to bring their unique proposition to life with a professional TV ad which would play well in their key markets (US and UK) and help them stand apart from other companies in this space. We wanted to bring a memorable hook to the campaign with a tag-line which could play well in the TVC and across future social content, a relatable sense of humour acknowledging the novelty gifting nature of the product, and eye-catching visuals.
We used simple and effective VFX to bring our concept to life – open the gift of land… and a portal to the stunning Scottish highlands!
To broaden the campaign reach and make the budget punch hard for them, we also created a suite of digital assets and duration cutdowns (for both US and UK/European markets), to be used in social media and across online advertising platforms. This also provided an opportunity to include important marketing messages which didn’t fit into the main 30-second TVC – namely the key conservation angle and the fact that you actually do own a plot of land in Scotland which you can visit anytime, which sets them apart from competitors who have no such offering.
We’re pleased to say the client thought we were spiffing – and the results were certainly upper class!
I'm a commercials director and creative executive with 20+ years experience in filmmaking, marketing, advertising and digital media. I've directed, produced, written and ideated everything from big budget TV ads to online series and social content, from influencer marketing, infotainment, animation, comedy sketches and branded entertainment.
I'm passionate about creating stuff people WANT to watch and would be proud to share, helping my clients to stand out from the crowd.
I have also worked professionally as an, actor, editor, art director, producer and as a writer for BAFTA-winning series The Armstrong & Miller Show (BBC), Me & My Monsters (Henson Company / Tiger Aspect) and Psychob*tches (Sky Arts), amongst many others.
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Jamie Lennox is also Creative Director and co-founder of Hotwolf Ltd - a full service creative and production company...
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