LBB & Friends Beach: Cannes Content Programme 2024
This year, the LBB & Friends Beach returns at Cannes Lions for a full five days of networking, education and connection… and some rather welcome sunshine.
For a second consecutive year, we are thrilled to have the support of our friends at MurphyCobb Associates on our panel programme. We will be gathering important voices from across the industry and the world for a continuation of our theme of ‘Better Together’. Our concept of Better Together is the backbone of each discussion - a chance to ask brands, makers and creatives to examine how we as a collective can help do better business.
Read on to find out all we have in store Monday 17th June - Friday 21st June.
PLEASE NOTE: Some speakers and panels are yet to be announced and this page will be updated as the lineup evolves, so make sure to check back in !
Where to find us
The address is Plage Croisette Beach, 65 Bd de la Croisette, 06400 Cannes, France. Click here to view an interactive version of the map below. If you're wondering how to get access to the LBB & Friends beach, we have more information about how to get in to the LBB & Friends Beach here.
Jump to:
MONDAY
11:00 Fast and Furious: How to Keep Up with Change without Losing Our Humanity
As change accelerates, flexibility has never been more important. However, that can also mean instability for employees or suppliers, so we want to talk to brands, agencies and prod cos about how they’re geared up for fleet-footed change and whether it’s possible to protect trust and relationships while racing ahead?
Moderator: Matt Cooper, Founder & CEO, Little Black Book
Panellists:
- Devika Bulchandani, Global CEO, Ogilvy & Mather
- Tyler Turnbull, Global CEO, FCB
- Sir Martin Sorrell, Co Founder, S4S Ventures
12:00 Inside Job - How the New Gen of Inhouse Agencies Has Found Its Creative Ambition
Moderator: Laura Swinton, Editor-in-chief, Little Black Book
Panellists:
- Simon Au, ECD, The Kitchen North America, Kraft Heinz
- Jo Shoesmith, VP, Global CCO, Amazon
- Matthew Watson, ECD, Sips & Bites, PepsiCo
- Mariota Essery, ECD, DoorDash
- Carol Cavallone, VP Creative, Lego
16:00 Pitch, Please
Pitches can be great for clients but draining for agencies - is there a better way? We want to talk to agencies and marketers about the culture of the pitch and about alternative models for new business.
Moderator: Alex Reeves, EMEA Editor, Little Black Book
Panellists:
- Julia Neumann, CCO, Le Truc
- Xavier Rees, CEO, AMV BBDO
- John McCarthy, CMO, Johannes Leonardo
- Jen Costello, Global CSO, TBWA\Worldwide
- Other guests to be announced…
TUESDAY
11:00 SPONSORED BY THE DIGITAL VOICE™ & CLIENT PARTNERS Responsible marketing - WTAF is it?!: It is responsible to be responsible: a blueprint to nailing purpose for people, profit and planet.
Responsible marketing is the talk of the town - and for good reason.
Being a responsible marketer means wearing multiple hats across sustainability, DE&I, user-first platforms, consent and data - and so it goes on!
In 2024, businesses are putting their best foot forward for positive change for now and the future, making a difference to the world we live in. Whilst this is no small feat by any stretch, with incremental changes and the knowledge on how to implement responsible strategies, it’s absolutely attainable across the board - with the right toolkit and knowledge.
We’re kicking off the conversation with a panel line up full of people who bring that knowledge by the bucketload. Each of our panellists believe in responsible business and its impact. With companies including SeenThis, Responsible Marketing Agency, Multilocal and Onetag, and moderator Seb Joseph from Digiday, it won’t be one to miss.
Join us on the beach to find out why responsible business = success, and take your purpose to the next level.
Moderator: Seb Joseph, Senior News Editor, Digiday
Panellists:
- Gareth Holmes, VP of Commercial Strategy & Media, SeenThis
- Hannah Mirza, Founder & CEO, Responsible Marketing Agency,
- Fern Potter, SVP, Multilocal
- Filippo Gramigna, CEO, Onetag
12:30 Robot Wars - How to Win at AI
AI is set to bring sweeping changes to the advertising industry - but how are the major players planning to capitalise on this rapidly evolving tech? What’s their strategy and where are they investing time, money and talent? We want to speak to the agencies and tech players to find out about the differing visions for an AI future.
Moderator: Matt Cooper, Founder & CEO, Little Black Book
Panellists:
- Josh Campo, CEO, Razorfish
- Jay Ganaden, Director, Strategic Development, Pro Design and Firefly, Adobe
- Jamie Allan, Director, Business Development, Global Agencies + Advertising, Nvidia
- Brian Yamada, Chief Innovation Officer, VML
- Other guests to be announced…
13:00 Meet Your M-AI-Ker
Forget the hype and scare stories, we want to find out how AI is really shaking up the day to day workflow for strategists, creatives and producers. Where is it working well, what frustrations or shortcomings are becoming apparent and what are we learning on live projects?
Moderator: Laura Swinton, Editor-in-Chief, Little Black Book
Panellists:
- Dan Gardner, Co-Founder, Code and Theory
- Drew Weigel, Senior Director, 3D & Immersive, Shutterstock
- PJ Pereira, Founder, Creative Chairman, Pereira O’Dell
- Priti Mhatre, Managing Director Strategic Consulting & AI, WPP & Hogarth
- Other guests to be announced…
13:30 SPONSORED BY MCA: Sustainability - At What Cost?
What can brands, agencies and partners do to drive consumer engagement by aligning to societal values whilst driving their own sustainability policies. With the realisation that brands need to drive more content to secure loyalty, how can brands use AI to align with behaviour in an era of conscious consumers.
- How are brands employing strategies that will resonate with environmentally conscious consumers?
- Brands have scaled back their focus on sustainability due to factors such as green-washing. How do we reverse this downward trend?
- AI and Media – insights on environmental impact of marketing campaigns
- What platforms are being used by brands to drive education, advocacy and empowerment?
- Supporting Sustainability agendas can be costly - what can brands do to balance this cost with their partners?
Other panellists to be announced
WEDNESDAY
09:30 APA host the World Producer’s Summit
BY APA INVITATION ONLY
12:30 How Much Is Too Much? Strategic Production
With ever more places and platforms to be and niche audiences to serve, brands’ appetite for content is seemingly endless. Chuck AI into the mix, and we’re reaching the point where we can create infinite iterations and assets. But it could end up a bit ‘spray and pray’, not to mention wasteful. So how can brands make sure they’re being properly strategic in what they’re making.
Moderator: Matt Cooper, CEO & Founder, Little Black Book
Panellists:
- Zak Tucker, CEO & President, Harbor, part of Prodigious
- Sergio Lopez, CEO, Omnicom Production
- Claire Young, CEO, Girl&Bear
- Dave Rolfe, Global head of production, WPP & Hogarth
- Matt Blitz, EVP, Executive Director of Agency Production, FCB
14:40 SPONSORED BY ICCO: The New Playbook for International Sustainability Comms Panel
Moderator: Arun Sudhaman, CEO & Editor In Chief, PRovoke Media
Panellists:
- Corinne Voss, Managing Director, HBI
- Anita Nahal, Director, Kaizo
- Mads Bech Larsen, Partner, Radius CPH A/S
15:00 SPONSORED BY ICCO: Creative Success in Earned Media - The Inside Scoop Panel
Moderator: Rhodri Harries, Managing Director, Kaizo
Panellists:
- Bill Imada, Founder, IW Group
- Patrik Schober, Founder, PRAM Consulting
- Steph Macleod, Director, Kaizo
15:20 SPONSORED BY ICCO: A Global First in Climate Creativity - #WeatherKids Panel
Moderator: Maja Pawinska Sims, EMEA Editor, PRovoke
Panellists:
- Boaz Paldi, CCO, UNDP
- Chris Pratt, Managing Director, Better Impact at Hill+Knowlton
- Randi Stipes, CMO, The Weather Channel
THURSDAY
12:15 What Keeps Marketers Up At Night
Marketing in 2024 is so all-encompassing that CMOs have to wear many different hats, juggling experience, values, advertising, media, creative, growth and more. Add in macro-economic challenges, polarised social environments and AI and there are multiple rapidly-developing situations to keep tabs on. So amidst all that, what are the challenges and opportunities keeping marketers the busiest right now?
Moderator: Alex Reeves, EMEA Editor, Little Black Book
Panellists:
- Natalie Wills, Vice President, Brand, Booking.com
- Pete Jeavons, Group Brand & Consumer Marketing Director, BT
- Jen Murillo, SVP Chief Marketing Officer, Discover
13:00 Ad Astra in the age of AI
It’s LBB’s Avengers Assemble moment as global creative leaders who have appeared in LBB’s Ad Astra series come together to explore the power of creativity, discuss the role of big ideas in a fragmented world and crafting magic in the age of AI.
Moderator: Laura Swinton, Editor-in-Chief, Little Black Book
Panellists:
- Andres Ordóñez, Global CCO, FCB
- Malcolm Poynton, Global CCO, President Creative, Cheil
- Gabriel Schmitt, CCO, Grey
- Kate Stanners, Chairwoman and Global CCO, Saatchi & Saatchi
14:00 SPONSORED BY MCA: The Business of Creativity
Story-telling is a powerful tool to reach our consumers in a meaningful way but turning these concepts into commercial success requires a mindset of innovation. We talk to leading market experts on how they can retain brand and consumer engagement in an ever-increasing complex and challenging market.
- How are clients sourcing or training internal talent to challenge their mindset on creativity and ROI?
- How do brands differentiate themselves from the competition and build a unique identity in a saturated market?
- How can technology, data and AI help? or hinder?
Moderator: Pat Murphy, Founder & CEO, MCA
Panelists:
- Sir John Hegarty, Co-founder and Creative Director, The Garage Soho & The Business of Creativity
- Rankin Carroll, Chief Brand Officer, Mars Wrigley
- Becky Verano, Global VP Marketing Operations and Capabilities, Reckitt
- Philipp Schuster, Agency Management and Marketing Partnerships Director, Bayer
15:00 SPONSORED BY GLOBAL PRODUCTION NETWORK: Lights, Camera, Data: The Future of Production in the Digital Age
A dynamic panel discussion featuring leading voices from the global advertising industry as we delve into the future of production in the digital age. From the impact of cutting-edge technologies to the importance of sustainability and global collaboration, our panelists will share solutions, insights, trends, and success stories that are shaping the future of production worldwide. Discover how producers can leverage data, creativity, and innovation to stay ahead in an ever-evolving industry.
By showcasing a diverse range of solutions, perspectives and expertise, our panel promises to be a thought-provoking and engaging session that will inspire and educate attendees on the future of production. A conversation shaping the industry's tomorrow!
Key Discussion Points:
1. The Role of Emerging Technologies in Production: AI, VR, and beyond
2. Sustainability and Ethics in Production: Building a responsible future
3. Data-Driven Decision Making: Optimizing workflows and enhancing creativity
4. Global Collaboration and Innovation: Insights and solutions from around the world
Moderator: Peter Grasse, Founding Producer, Mr+Positive Tokyo
Panellists:
- Steve Giralt, Founder & Director, The Garage N.Y USA
- Halie Graham, EP, The Garage N.Y. USA
- Morgann Brunn, EP, La Plante Rouge VTR Studio, France
- Beccy Kellond, Partner & Marketing Manager, Moonlighting South Africa
- Shayne Brookstein, Partner & EP, Moonlighting South Africa
- Hicham Hajji, Director & EP, The Talkies, Morocco & Middle East
- Antonella Scoliero, CEO, 360FX, Italy
- Carla Genoud, EP, Mamma Team, Spain
- Pavel Gumennikovs, Partner & EP, NAFTA Films, Latvia
18:00 - 20:00 UEFA EUROS 2024: England V. Denmark Screening
Join us for a screening of the group stage game
FRIDAY
COMING SOON
Sponsors of the LBB & Friends Beach 2024
Content Sponsor: MCA - MurphyCobb Associates
APA - Advertising Producers Association | APCP
AWS - Amazon Web Services | Brave Spark Agency
Clear Channel UK | Digital Voices | George P Johnson
Girl&Bear | Global Production Network | ICCO PR
KEEP | KUAMP | LIA - London International Awards
M&C Saatchi | Native Foreign | Nouri Films
SAMY Alliance | Shutterstock | The Digital Voice
Sponsors of the LBB & Friends Beach 2024
Content Sponsor: MCA - MurphyCobb Associates
APA - Advertising Producers Association | APCP
AWS - Amazon Web Services | Brave Spark Agency
Clear Channel UK | Digital Voices | George P Johnson
Girl&Bear | Global Production Network | ICCO PR
KEEP | KUAMP | LIA - London International Awards
M&C Saatchi | Native Foreign | Nouri Films
SAMY Alliance | Shutterstock | The Digital Voice
