How Influencer and Creator Marketing Is Solving the Consumer Trust Challenge

San Sareen - regional VP, impact.com, discusses influencer and creator marketing with Lesley Barett, former head of affiliate marketing & strategic partnerships, edX & GetSmarter, now running her own consultancy. They discuss:

• Changes in the influencer/creator landscape and in how consumers look for trusted advice when researching products and services they are looking to buy
• The importance of campaign planning and setting KPIs
• The process – influencer/creator campaigns take a lot of set-up; it’s a long process
• Why technology is essential to scale influencer/creator campaigns, providing unified tracking, reporting and analysis
• How to negotiate contracts with influencers/creators
• The importance of quality content

Watch impact.com Creator Conversations with Sanchit Sareen and Lesley Barett here.