Assembly Europe Elevates Kashif Dalvi as New Head of Strategy

Global media agency, Assembly, announced today the promotion of Kashif Dalvi from strategy partner to head of strategy in Europe, effective immediately. In this newly elevated role, Kashif will drive the development of best-in-class strategies and insights, supporting the agency’s goals of redefining brand performance and client experiences throughout the region. Kashif will report to James Appleby, managing director, UK. 

Having joined Assembly Europe as strategic partner in July 2021, Kashif has played a pivotal role in delivering exceptional media and performance strategies. With a keen understanding of creative, data, and technology, Kashif has been instrumental in expanding Assembly's presence in the luxury and fashion sectors, where he has worked closely with renowned clients such as Moncler, Patagonia, Converse, and more.

Prior to Assembly, Kashif amassed extensive experience in client leadership and strategy at Total Media, 360i, and Intelligent Reach, working with prominent brands like Nike, Lidl, Carnival, ITV, and many others.

“Strategy lies at the heart of Assembly’s solutions to brands’ challenges. I am thrilled to bring a new era of strategy to the table as we continue to evolve our product offerings, leveraging our proprietary data technologies. Grounded in effectiveness and marketing fundamentals, we are well-positioned to level up brand performance in the long run.” said Kashif.

“Our people are the foundation of our success. I am delighted to witness Kash's remarkable progression into a leadership role as we grow our business propositions with an amazing team, and we are set to make even greater strides in the region,” said James Appleby.

Kashif’s commitment to the industry extends beyond his role at Assembly. Keen to nurture talent by unlocking the potential of young professionals, Kashif has provided media and pitching training as a mentor in the NABS Fast Forward programme, Media For All (MEFA), and Brixton Finishing School. He is also actively involved in various projects with local schools.